The evolution of beer into smaller packaging is always a good sign for a brewery — large-format specialty bottle to four-pack to six-pack to 12-pack to case and beyond. It’s an indication that a beer is in demand. So, what’s in demand lately? Well, let’s look to Poncho Springs, Colo, and Elevation Beer Co. On July 1, the brewhouse launched its Black Series into four packs across Colorado. The four packs mark a change for the brewery, as Elevation previously bottled its Black Series in 750-ml bottles.
“Our goal has always been to elevate the perception of beer in America, and the new consumer friendly four packs of 12-ounce bottles will allow us to get our specialty beers into more hands,” said Elevation Co-Founder and Marketing Director Sheila Bustamante.
The change will move Elevation’s award winning Apis IV Honey Quadrupel and its new Double IPA 7437 to year-round four packs in the Black Series. All of Elevation’s Black Series seasonals with also come in the new packaging. Third Base, a Belgian Tripel, will be the first Black Series Seasonal launched in the new packaging. Elevation will also releasing this week their Double Black Series Summer Seasonal, Fanboy, a Virgin oak-aged Double IPA in 750-mls and draught. Fanboy is currently rated 97 on ratebeer.com.
“We are excited to finally have our new four-packs out in the market, so look for them at local beer shops and beer bars across Colorado this July and coming to Texas and Washington State soon after,” Bustamante said.