• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Ensure your beer brands are included in this Master Product Catalog for retailers and distributors

February 9, 2022Pretty Much a Press Release

The Beer Industry Electronic Commerce Coalition (BIECC) is a group managed by the National Beer Wholesalers Association (established in 1994). Syndigo is a leading SaaS product information management and syndication company. Together, these two groups just announced the opening of access to its Master Product Catalog (MPC) for beer brands. This catalog houses basic item information and images for all participating brands, as a single source of item information that is freely available to retailers, distributors, third-party solution providers and other industry stakeholders.  

In 2021, the BIECC and Syndigo created the MPC as an industry solution for beer brewers, especially smaller suppliers, to provide their product content easily to the recipients who need the information to display and sell the product. After several months of building the catalog and importing items, the group is ready to open access to users.

“We’ve seen the number of items in the catalog steadily increase over the last few months, and the time is right to open up access,” David Christman, Executive Director of the BIECC said. “Since the start of this project our goal has been to provide a single source of reliable, accurate data for the beer industry. With the MPC, brewers can freely and easily upload their brand information and retailers, distributors and solution providers have open access to use the content. Having a partner like Syndigo to build and maintain this catalog will help assure its success for years to come.”

As more consumers go online to shop for beer brands and utilize various forms of e-commerce, the need for timely, accurate and reliable item information has never been greater. The BIECC has worked hard to promote the catalog to the entire brewing community, offering several cost-free options for brands to upload their item content into the catalog. While the number of brands in the catalog will continue to grow, enough content is now available that users will be able to see immediate benefits. 

“Syndigo has a rich history of creating and managing content to optimize performance for a variety of industries, providing data to thousands of retailers across the globe on a daily basis,” shared Chris Barnes, Senior Vice President of Corporate Development & Solutions Delivery for Syndigo. “The BIECC is working to provide a platform that gives equal opportunity for the entire beer industry, which is really exciting to see. We are proud to partner with the BIECC to help them harness the massive growth in the category’s online content, now and in the years to come.” 

Retailers, distributors and solution providers interested in gaining access to the catalog should visit www.syndigo.com/biecc to learn more and fill out the contact form to get started. Brewers whose products are not yet in the catalog are likewise encouraged to visit the site to begin the process of uploading their brands. Questions can also be directed to David Christman at [email protected] or Amy Behm at [email protected].

beer store fridge shelves distribution beer store supermarket
Beer Industry Electronic Commerce Coalition working on a Master Product Catalog
NBWA releases January Beer Purchasers’ Index, craft demand sinks low
NBWA announces new efficiency and sustainability tools for beer distributors
Encompass is working with the National Beer Wholesalers Association to report human trafficking with an app

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Crooked Hammock combines curling and stouts for cool mini fest
  • Sin, Repent and Repeat on Fat Tuesday and more beers to know this week
  • Fort Point Beer debuts cider line, explains why ciders instead of seltzers
  • NBWA releases January Beer Purchasers’ Index, craft demand sinks low

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023
  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC