Founded in 1997, Micro Man specializes in craft, import and boutique beers and will be responsible for the distribution of Fat Cat’s products throughout the Sunshine State.
“We added Fat Cat beers to our portfolio because they’re not only in the craft category, but they’re available in cans, which is a growing trend in the craft market,” said Ian McCarthy, president of Micro Man Distributors. “Our team is looking forward to bringing this unique brand into restaurants, bars and stores throughout the state.”
The Fat Cat Beer Co. currently offers four distinctly different craft beers, including its Fat Cat Lager, Sultans of Wheat, ShawShank’s Injunction Pale Ale and Beale St. Brown Ale. Its IPA is expected in late April.
“Ian and his team have a wealth of knowledge and experience and are respected by their suppliers. Our philosophies are very similar so they understand and appreciate our strategy for entering the State and being successful there over the long term. We are confident our brand is in the right hands and that they have the ability to penetrate the market on our behalf,” said Bruce Taub, president of The Fat Cat Beer Co. “We’re excited about this new partnership and especially about being in Florida where the brand has many fans.”