Fat Cat Beer Co. signs distribution deal with Virginia company.
The Fat Cat Beer Co. announced another distribution agreement, this one with Virginia Imports to bring its craft beer into parts of the Commonwealth of Virginia.
Founded in 1978, family-owned Virginia Imports possesses a portfolio of select, high-quality craft beers and will be responsible for the distribution of Fat Cat’s products in Northern and portions of Western Virginia.
“Fat Cat not only makes great session beers, but they’re also outstanding craft beers at an affordable price. It’s not very often you can find a 12-pack can that encompasses those two qualities,” said Jay Colston, president of Virginia Imports. “We know customers in the region will really appreciate these beers and we’re excited to play a key role in the growth of their brand.”
The Fat Cat Beer Co. currently offers four distinctly different craft beers, including its Fat Cat Lager, Sultans of Wheat, ShawShank’s Injunction Pale Ale and Beale St Brown Ale. Its IPA is expected in late March.
“We’ve been very selective with the markets we enter. Not only must the area be extremely supportive of craft beer, our brands need to become a priority for the distributor, and part of a mutually acceptable marketing plan,” said Bruce Taub, president of The Fat Cat Beer Co. “The folks at Virginia Imports have embraced our brands. We’re looking forward to working with them and the arrival of Fat Cat into parts of Virginia.”
