Funkwerks released the latest version of its Winky’s Snack Pack, a variety 12-pack that includes year-round offerings, Saison and Raspberry Provincial, as well as limited releases, Deceit and White, which are ready for wider release after years of perfecting (more on those below).
In addition to the new lineup of beers, this Winky’s Snack Pack sports a refreshed, innovative packaging with new graphics, punch-out coasters on the sides of the box, limited edition stickers and discount codes for Winky’s Warehouse (which already has free shipping).
And there’s the subtle charity tie-in: 20 percent of the profits from Funkwerks’ T-shirts, tank tops and hoodies are being donated to local water conservation charities. So, that discount code will boost merch sales, and ipso facto, boost the money given to charity.
Funkwerks has been hard at work expanding brewery merchandise this year including apparel, glassware, gift cards, and new bottle openers made locally by taproom regular, Cody Trigg — all found on Winky’s Warehouse — the brewery’s online store.
“We’re so excited about this 12 pack for several reasons,” explained Funkwerks Cofounder Brad Lincoln. “Deceit and White are two exclusive release beers that we’ve worked on perfecting since the early days of Funkwerks. We also love the idea of interactive packaging, so we incorporated coasters into the 12-pack allowing consumers to punch out the coasters from its side and get a little extra use from the packaging before all the cardboard gets recycled.”
Tell us about the new beer
Deceit. Funkwerks’ interpretation of a Belgian-style golden ale, Deceit is deceptively palatable. The alcohol content is deceptively masked by bold fruit and spice characteristics contributed by our unique Belgian yeast strain. This award-winning beer (2012 GABF Gold, 2014 World Beer Cup Silver, 2016 World Beer Cup Bronze) is full of complexity and bright carbonation leading to a dry finish. 8.5 percent ABV.
White. This Belgian-Style Wit is refreshing and crisp. The opaque pale color and creamy white head result from ample amounts of wheat used in the recipe. The addition of raw oats gives a smooth mouthfeel yet finishes dry. This thirst-quenching brew was spiced with orange zest, coriander and chamomile to build on the character of the Belgian yeast. 4.8 percent ABV.