Green Flash Brewing Co. will be making its Indiana distribution debut thanks to World Class Beer, which will be focusing on immediate distribution in 10 to 15 important on-premise draft accounts and approximately 200 off-premise accounts in the Indianapolis region. Green Flash will debut in the state on July 15.
“Our decision to roll-out in Indiana with World Class Beer was made based on the state’s longtime demand for Green Flash,” said Jim Kenny, VP of sales for Green Flash. “World Class Beer’s enthusiasm for the brand and aggressive, craft-focused market entry plan is solid. We look forward to strong results when we roll out in July.”
“World Class Beer is extremely excited to have been selected by Green Flash as a distributor partner,” says James Printz, sales manager at World Class Beer. “With so few California offerings available in Indiana, we anticipate that Green Flash will be a huge success and expect their presence to provide incremental volume and growth to the already thriving craft category. We are pleased to introduce a large regional brewer from San Diego to craft consumers in Indiana.”
Additionally, Green Flash has started a new distributor partnership with Great Artisan Beverage in the Pacific Northwest. The San Diego-based brewery is strategically selecting savvy distributor partners who offer strong regional representation in each market with the ability to target key craft retailers. Strong support from distributor partners like GAB and WCB, combined with an increased team of dedicated regional Green Flash sales reps across the country, has helped the brand successfully enter new markets over the past six-months.
Green Flash is now available in Reno, Mississippi, Montana, Northern Louisiana and Wisconsin. After the July launch in Indiana, Green Flash is looking ahead and exploring the possibility of opening Minnesota and Michigan in in the fourth quarter.