Craft beer’s mainstream march continues. As corporations and investors buy up all the craft brewers they can, retail outlets are expanding the space dedicated to selling beers. The most notable example of this being Kroger, the country’s largest supermarket chain by revenue, announcing that it will be expanding its in-store draft stations, giving thirsty consumers more growler-fill and tasting choices. Cheers to that.
From Fox News:
This fall, the company is expanding its beer program to Cincinnati, Georgia, and Virginia stores. Customers will be able to buy or bring their own 32-ounce or 64-ounce growlers to fill with local and national craft beer brands. The grocery retailer also says it will offer wine at the beer tap stations. Pints and flights for tastings will also be available for select brands.
The grocery retailer already offers beer stations at its Pacific Northwest chains, Fred Meyer and QFC, and select stores in Lexington, Kentucky; Memphis, Tennessee; Little Rock, Arkansas; Richmond, Virginia; and Los Alamos, New Mexico, reports The Cincinnati Enquirer.
This move by Kroger matches similar moves by other grocery giants like Whole Foods and Wegmans. Anecdotally, in Northeast Ohio, by the CBB offices, the Giant Eagle and Acme grocery chains are also steadily blowing out their craft beer sections and adding in more growler stations.