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Infographic: Beer drinkers think bottles provide the freshest beer

June 1, 2016Chris Crowell

The Glass Packaging Institute, the trade association representing the North American glass container manufacturers and suppliers, shared the results of its consumer preference survey with us.

We all know that aluminum cans are getting the publicity these days, with a bunch of breweries going that route for the additional portability, stackability and brandability, but cans are no panacea, especially considering the shortages starting to happen. Brewers in this feature noted that they have been denied can orders for no reason other than they are just too small. So, that’s not great.

RELATED: Craft brewing canning trends: We review the numbers and confirm the hype

Anyway, if you find yourself in a similar situation, this might not be a bad thing for your brewery. The Glass Packaging Institute’s research indicates that craft beer consumers still overwhelmingly prefer glass packaging for beer. Moreover, the research indicates that the reasons beer consumers prefer glass are unlikely to change any time soon, because they are rooted in the unique characteristics of glass as a packaging material. If you don’t believe us or them, maybe you will believe this infographic.

GPI_Freshness_Infographic
Who are you to doubt an infographic?

Understanding consumer preference or assumptions are important, and as you see in the above graphic, 64 percent of craft beer consumers surveyed say glass bottles offer the freshest beer — 19 percent have no opinion and only 16 percent think cans offer the freshest beer.

Further reading: Loading bottles by hand? Meet the Manual Bulk Depalletizer from GR-X 

Kombucha-Lavenderade
Lenny Boy Brewing sources new 14-oz kombucha bottles locally thanks to Ardagh Group
story-label-packaging
This cool Story-Label from Century Printing & Packaging opens up for more content space
750 Sanitizer Bottle
When demand for Heritage Distilling’s hand sanitizer exploded, Ardagh Group offered glass bottling solutions
O-I Glass
O-I Glass streamlines its bottle customization, digital printing service

Reader Interactions

Comments

  1. KCHopTalk says

    June 2, 2016 at 7:55 pm

    Beer drinkers think bottles provide the freshest beer https://t.co/R1wiARXOWc

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  2. hopsandbranding says

    June 2, 2016 at 8:46 am

    CRAFT BOTTLES: Glass Packaging Ind. Says #CraftBeer Drinkers Think Bottles Fresher #ctbeer https://t.co/hQlUjLnvQS https://t.co/FN3GPMsIQ1

    Log in to Reply
  3. Jean Larsen says

    June 1, 2016 at 11:51 pm

    Jean Larsen liked this on Facebook.

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  4. David Lucas says

    June 1, 2016 at 6:06 pm

    Im sure the “Glass packaging institute” is totally objective on this 🙂

    Log in to Reply
  5. Lilypadapp says

    June 1, 2016 at 4:59 pm

    Infographic: Beer drinkers think bottles provide the freshest beer https://t.co/9XqeeIofLu https://t.co/bJBjKZeSH0

    Log in to Reply
  6. crsimp01 says

    June 1, 2016 at 3:40 pm

    RT @CraftBrewingBiz: Infographic: Beer drinkers think bottles provide the freshest beer https://t.co/OFUcKLGWkv @Chooseglass

    Log in to Reply
  7. jspeedymorris22 says

    June 1, 2016 at 3:39 pm

    “Beer drinkers think bottles provide the freshest beer” https://t.co/QFILm3tVHI https://t.co/sLopnYmehw

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  8. Dana DanaDane Sievers says

    June 1, 2016 at 3:36 pm

    Dana DanaDane Sievers liked this on Facebook.

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  9. Henrique De Luca says

    June 1, 2016 at 3:06 pm

    Henrique De Luca liked this on Facebook.

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  10. BuyOurBottles says

    June 1, 2016 at 3:02 pm

    Infographic: Beer drinkers think #glassbottles provide the freshest beer https://t.co/AZETdF02iN via @craftbrewingbiz

    Log in to Reply
  11. ChooseGlass says

    June 1, 2016 at 2:47 pm

    RT @CraftBrewingBiz: Infographic: Beer drinkers think bottles provide the freshest beer https://t.co/OFUcKLGWkv @Chooseglass

    Log in to Reply
  12. daddyporterblog says

    June 1, 2016 at 2:44 pm

    RT @CraftBrewingBiz: Infographic: Beer drinkers think bottles provide the freshest beer https://t.co/OFUcKLGWkv @Chooseglass

    Log in to Reply

Trackbacks

  1. Who Drinks Beers and Why | Miami Writer says:
    August 28, 2020 at 2:25 am

    […] 2016 study by the Glass Packaging Institute found that beer drinkers think glass bottles provide the freshest […]

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  2. Who drinks beer and why - Brand Stampede says:
    February 9, 2020 at 1:18 am

    […] 2016 study by the Glass Packaging Institute found that beer drinkers think glass bottles provide the freshest […]

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