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Inland Label promotes label solution for craft canning

April 3, 2013Chris Crowell

Canned craft beers are trending right now, and for those brewers thinking of heading that direction, don’t forget about the ever-important label.

Inland Label RFS can
Some of today’s most eye-appealing craft beer artwork is being put on 12-ounce aluminum cans.

Inland Label is offering an innovative, sustainable solution called Roll-Fed Shrink (RFS), which the company said is unique to the shrink label market as it is the only rotogravure water-based printer. The use of water-based inks, which is a more sustainable solution, eliminates any limitations that exist with current solvent-based inks, which can be harmful to the environment.

Coupled with water-based inks, rotogravure printing brings to life the vision of packaging designers by producing higher-end graphics, delivering finer lines, incredible detail, vignettes, more color options and a wider range of specialty inks.

RFS labels are also appealing from a value engineering standpoint because of the process improvements this technology can offer. From a total-applied-cost perspective, RFS can save valuable time and money with only three steps: printing, slitting and application. Traditional shrink methods, like shrink sleeves, have five steps: printing, slitting, seaming, inspection and application.

Advantages cited in the company’s RFS release include:

  • 360-degree of photo quality graphics
  • A wide range of shrink percentage from 15-65 percent
  • Recyclability
  • 15 to 30 percent total cost savings
  • Rotogravure printing for long run efficiencies
  • Flexographic printing for economical short runs
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