While No Label Brewing Co., Katy, Texas’s only microbrewery, might shy away from some labels, it’s decided that the new logo and tagline, “Katy – Energy Grows Here” suits them fine. So much so that they’re incorporating the new Katy brand logo on the packaging of six-pack carriers starting this month.
“No Label Brewing Co.’s enthusiasm for the ‘Energy Grows Here’ campaign is a testament to the success of the new branding effort and to the overwhelming sense of pride the business and residential community has for Katy,” said Lance LaCour, president and chief executive officer of the Katy Area Economic Development Council. “We’re excited to see No Label, the first local business, embrace and promote the Katy brand in such a unique and creative way and we look forward to seeing how others will demonstrate their Katy pride.”
For the past four years, the Katy Area Economic Development Council has been working on a major place-based branding project designed to capture and articulate the defining characteristics of Katy, as well as to provide a graphic platform for key city assets to have a cohesive look and feel.
The yellow and red base colors for the new Katy brand icon were used to portray energy, strength and opportunity. The blended rich brownish color is a nod to Katy’s agricultural heritage, and the design is intended to be a leaf, a drop, a point and a symbol of the oil industry all in one.
“We’re really excited about the new Katy brand campaign because we’re huge supporters of the area,” said Jennifer Royo, co-founder of No Label Brewing Co. “Our customers are very big on everything local, so endorsing the City of Katy on our packaging and as part of our brand is not only cool, it’s just good business.”
Next month marks three years since the No Label Brewing Co. first opened in an abandoned rice silo and sold its first beer at the Public House, one of its favorite local hangouts. The brewery has gone from producing 700 barrels (bbls) of beer its first year to 1,700 bbls the second year, and this year will finish out with 5,000 bbls, a three-fold increase over the previous year. No Label year-round and seasonal beers can now be found at 60 bars, restaurants and retailers in the greater Houston area.