To make its beers more accessible to consumers, Montana-based Meadowlark Brewing has expanded into Rexam 12-ounce cans. Two of its core brews are available for the first time in this convenient, single-serve package.
“It took a while for the craft beer movement to reach our corner of the country,” said Travis Peterson, founder, Meadowlark Brewing. “We are proud to have played a role in this effort, using our unique brews to capture and convert beer drinkers who previously had stuck to more traditional offerings. And by partnering with Rexam and moving into cans, we are now able to give even more consumers the opportunity to try and support local craft beers.”
Rexam is a global beverage can maker and has partnered with some of the world’s most famous and successful consumer brands. Rexam has 55 can-making plants in more than 20 countries and employ around 8,000 people.
Meadowlark chose cans because of the many inherent benefits they deliver. Aluminum cans are durable and portable, often permitted at parks, lakes and other outdoor locations where glass is not. They effectively block out all light and oxygen helping to preserve the beer’s taste and freshness longer. Cans are light-weight, which can reduce shipping costs. They are also the most sustainable beverage package in the world recycled at double the rate of any other package option.
Badlands Extra Pale Ale incorporates the malt profile of an easy-drinking pale ale with the aroma and flavor of an IPA. Badlands pours a golden orange color with a nose of citrus and tropical fruits. Ole Gus Scotch Rye Wee Heavy is a full-bodied ale with robust caramel notes and a slight crispness due to the use of rye. It pours a dark, ruby color and is accompanied by subtle fruity esters from Edinburgh ale yeast.