Monadnock Paper Mills Inc., manufacturer of technical/specialty and premium printing and packaging papers, recently announced the availability of an un-coated product designed specifically for craft beers. The Monadnock Envi Label is made from 100-percent FSC-certified, post-consumer waste fibers and withstands the rigors of challenging print images, bottling lines and cold, wet coolers.
“For an uncoated, textured feel, there was always a trade-off,” said Tim Boyd, market segment manager of Monadnock Paper Mills. “If you wanted a label to stand up to submersion and not peel, disintegrate or fall off, you had to sacrifice by using mostly virgin pulp. Conversely, if you wanted to be eco-conscious, there was always a compromise in how that material would stand up in the print process or in the cooler. Now, you can have the best of both worlds.”
Made in New England, home to many iconic craft brews, Envi Label offers American brewers a home-grown source for label stock that upholds brewers’ commitments to quality and sustainability with no compromises in performance or aesthetics.
“Monadnock’s Envi Label is unique because it’s the only product that meets our brewery’s commitments to innovative packaging as well as environmental sustainability,” said Jordan Bamforth, creative director at Beau’s All Natural Brewing Co. “It works well on our packaging line and gives us a green alternative to a standard C1S beer label.”
Monadnock’s Envi Label is available to beverage brands manufacturer-direct or through select print partners, including DWS Printing (Beau’s printing partner), as part of its Envi Portfolio of fiber-based paper and packaging products for sustainable brands.