New Belgium Brewing signed deals with nine wholesale partners to distribute its beer across Ohio when the Fort Collins, Colo.-brewer opens that state on Dec. 16, 2013. New Belgium will roll into the Buckeye State with a mix of 22-ounce Fat Tire, Ranger IPA, Seasonal Release (Accumulation White IPA) and Lips of Faith beers. Some draft may come online in the initial roll out as well. Ohio will be New Belgium’s 35th state of distribution.
“We’re excited about Ohio,” said New Belgium’s Sales Co-Pilot, Brian Krueger. “This has been long in the works and now that expansion projects have brought on additional capacity here in Fort Collins the time is right.”
New Belgium Ohio partners are:
Superior Beverage Group – MillerCoors
Heidelberg Dist. (Dayton, Toledo, Lorain and a portion of Columbus)
Stagnaro Distributing Co. – MillerCoors
Bonbright Dist. Co.- MillerCoors
Classic Brands of Ohio – ABI
Choice Beverage – ABI
Matesich Dist. Co.– ABI
Muxie Dist. – ABI/MillerCoors
Spriggs Dist. – ABI
New Belgium is planning to release its portfolio-wide packaging refresh in Ohio this December pending TTB final approval. The new look will enter all other markets in January 2014.