• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

New Holland Brewing distributes into four new markets

August 18, 2014Keith Gribbins

Mad Hatter India Pale Ale New Holland Brewing
This one IPA would end up creating a family of uniquely varied India Pales Ales, as well as a day dedicated to the beer category in the brewery’s hometown of Holland, Mich.

Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing Co., has announced plans to distribute its products to four new markets across the Great Plains and into the Rocky Mountains beginning mid-August. Colorado, Nebraska, Kansas and Iowa will soon be a part of the brewery’s now 24-state territory for beer and 17-state territory for spirits, including Washington, D.C. To celebrate, New Holland will be hosting a handful of events in each state in August and September to kick off their launch in the central United States.

“We are inspired by our mission to contribute flavorful choices to the passionate and thirsty craft drinkers,” stated Fred Bueltmann, VP of brand and lifestyle. “We feel connected to these markets for so many reasons, and have heard the call of demand for our beers and spirits. It’s clear there is a strong and growing craft scene, with passionate and dedicated people moving it forward”

New Holland has tapped several respected companies as their distributors for the new territories. CR Goodman in Colorado, Quality Brands of Omaha and Double Eagle in Lincoln, Neb., Worldwide Wine and Spirits in Kansas and Glazer’s of Iowa. “It is amazing to see the remarkable level of service in the craft distribution game,” Bueltmann stated. “We have come a long way as an industry and we are impressed and excited to work with our new partners.”

New Holland will release its Year Round series of craft beer (Mad Hatter IPA, Sundog Amber Ale, Full Circle Kolsh, Monkey King Saison, The Poet Oatmeal Stout and Dragon’s Milk Barrel-Aged Stout) and many of its spirits (Knickerbocker Gin, Hatter Royale Hopped Whiskey and Clockwork Orange Liqueur), as well as several seasonal offerings, with its popular but allocated Beer Barrel Bourbon to follow as production allows. Additionally, the New Holland and Carhartt collaboration brew — The Carhartt Woodsman — will be launched in mid-September.

“As Midwesterners, we have great affinity for the lifestyle of the Great Plains and the Rockies,” Bueltmann said. “We embrace the outdoors, craftsmanship and taking time to linger over flavors and conversation. We’re looking forward to sharing New Holland’s Stop and Taste way of life.”

Check out the full itinerary for New Holland’s launch here. And stay posted as additional events are added in September for Iowa and Kansas.

Dragon's Milk Tap Pour
Check out New Holland’s rebranding of Dragon’s Milk
New Holland cans hoptronix cbb crop
Michigan’s New Holland Brewing announces canning line and first canned products
jai alai cigar city cbb crop
Cigar City Brewing announces Colorado distribution (dig these cool events)
New Holland Brewing bar handing beer crop
New Holland Brewing to distribute in the Pacific Northwest via Columbia Distributing

Reader Interactions

Comments

  1. Glass Bottle Outlet says

    August 19, 2014 at 8:37 pm

    Glass Bottle Outlet liked this on Facebook.

    Log in to Reply
  2. Jason Rivera says

    August 19, 2014 at 8:37 pm

    Jason Rivera liked this on Facebook.

    Log in to Reply
  3. WIBeerGeek says

    August 19, 2014 at 2:05 pm

    RT @CraftBrewingBiz: New Holland Brewing distributes into four new markets. Congrats @newhollandbrew http://t.co/6AyJrWK2o4

    Log in to Reply
  4. crsimp01 says

    August 18, 2014 at 3:06 pm

    New Holland Brewing distributes into four new markets http://t.co/0tSSGHsrQD via @craftbrewingbiz

    Log in to Reply
  5. sitesjill says

    August 18, 2014 at 2:42 pm

    RT @CraftBrewingBiz: New Holland Brewing distributes into four new markets. Congrats @newhollandbrew http://t.co/6AyJrWK2o4

    Log in to Reply
  6. GP_Analytics says

    August 18, 2014 at 2:41 pm

    RT @CraftBrewingBiz: New Holland Brewing distributes into four new markets. Congrats @newhollandbrew http://t.co/6AyJrWK2o4

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
  • San Francisco’s Fort Point Beer moves from self-distribution to partner with Matagrano Inc.
  • Craft Brewers Conference rescheduled for Sept., moves from San Diego to Denver, may go online as a backup

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021
  • How the Employee Retention Credit can help breweries that paid employees during the pandemic
    January 12, 2021
  • The role of market research in go-to-market planning for craft breweries
    January 12, 2021
  • Tennessee beer tax rolls through legislatureSummary of new wrinkles to the Craft Beverage Modernization tax provisions via the TTB
    January 11, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by