Novelis announces Southbound Brewing switches to low-carbon evercan #CBC2015

Southbound will now can its year-round brews, Hop’lin IPA and Scattered Sun Belgian Wit, in evercan

The evercan is an excellent name and an even cooler product. Novelis, which is displaying here at the Craft Brewers Conference, is a world leader in aluminum rolling and recycling. Its “evercan” is made by recycling used beverage cans and contains a minimum 90 percent certified recycled content. Recycling aluminum requires 95 percent less energy and produces 95 percent fewer GHG emissions than manufacturing primary aluminum, making evercan a true low-carbon packaging alternative.

Introduced in 2014, Novelis’ evercan has also been adopted as the material of choice by Red Hare Brewing Co. and Red Brick Brewing Co. and is available to beverage companies globally. Novelis facilities in North America, Europe, South America and Asia are certified to produce evercan by SCS Global Services, a leader in environmental certification and auditing.

At CBC, Novelis announced a new supply agreement for the evercan with Southbound Brewing Co., Savannah’s first production microbrewer.

“We founded Southbound to bring the innovation and excitement of the American craft beer revolution to Savannah and the Southeast,” said Carly Wiggins, director of marketing and sales at Southbound Brewing and membership chair of the Georgia Craft Brewer’s Guild. “When we learned about evercan, the industry’s only low-carbon, certified high-recycled content packaging, we knew we had to make the switch — for the sustainability of our brewery and our local community. It was the right thing to do.”

Southbound will now can its year-round brews, Hop’lin IPA and Scattered Sun Belgian Wit, in evercan. Both brews will be available in evercan on store shelves in Georgia, South Carolina and Florida, starting this week, and are on display at the BrewExpo Booth #2174.

“Craft breweries are the new leaders and innovators in the beverage industry, and their double-digit market growth shows that their unique approach and deep connection with consumers is working,” said Bruce Maclane, director, evercan Craft Brew Sales, Novelis. “Southbound is one of those leaders, and its customers are responding positively not only to its beer, but also to its brand and what it stands for.”

As part of the brewery’s commitment to sustainable innovation, Southbound is one of nearly 50 craft breweries across the country that have signed the Brewery Climate Declaration, a declaration created by leading sustainability non-profit Ceres, mobilizing leaders in business and industry to show their commitment to creating a more sustainable world. Signatories of the Climate Declaration are taking action to reduce greenhouse gas emissions (GHGs), use less energy, choose clean energy sources and invest in new technologies in an effort to help combat climate change. Also a signatory of the Climate Declaration, Novelis has committed to cutting its GHG emissions in half by 2020 through recycling.