Oskar Blues Brewery will keep cranking along with its strong expansion plans for 2015 with the April launch of the Southern Louisiana market. Oskar Blues has chosen Crescent Crown Distributing to cover the entirety of the southern part of the state from Lake Charles to New Orleans. The partnership marks the expansion of an already solid and productive relationship that has developed over the years with Crescent Crown Distributing of Arizona and Gulf Goldring/Gulf Distributing in Florida and Southern Alabama.
“Crescent Crown is extremely pleased to continue our solid partnership with the Oskar Blues Brewery in the Bayou State from New Orleans to the Lake Charles markets,” said Bubba Moffett, president of Crescent Crown Distributing LLC. “Oskar Blues is a proven and committed supplier partner that delivers innovative beer brands supported with industry leading marketing resources and tools that position them as a key supplier in any craft beer portfolio. With their affinity for good down home Southern food and music, the Oskar Blues brands will be a perfect complement not only to CCD’s robust craft portfolio but also to the ever-growing Louisiana craft beer industry with their unique entrepreneurial and charitable spirit.”
Launching the Oskar Blues brands in Bayou country makes for an especially significant occasion in the history of Oskar Blues given the business’ deep Southern roots and auspicious start in 1997 as a Cajun-soaked bar, restaurant and music hall in Lyons, Colo.
The launch will unfold throughout April, ramping up with a fully-loaded crew drive during the second week of the New Orleans Jazz Fest on April 27-May 1. Oskar Blues will initially be bringing the full lineup of its award-winning beers in cans only to retailers and consumers in Louisiana and will roll with a full draft launch in the following weeks.
“The City That Care Forgot is about to get a big Mother FUH-CAN dose of OB,”said Dale Katechis, CEO and soul founder of Oskar Blues Brewery. “We are on a mission in 2015, and there is no better place in the world for that launch than NOLA. Whether you desire a can of Dale’s while stumbling around in the Quarter, sipping a Mama’s in the Garden District or getting rolled in an alley behind AT2’s after one too many Deviant’s, OB is coming hard and correct to the Crescent City.”
The beer that started the craft-beer-in-a-can revolution, Dale’s Pale Ale, along with the rest of Oskar Blues lineup of year-round brews will be loaded up and truckin’ to the Bayou State from the Colorado brewery at the end of this month and the cans will be ready for thirsty Louisianans to throw back soon after. This latest expansion move puts Oskar Blues beers into a total of 42 states plus the District of Columbia in the United States and three countries internationally. It marks the sixth new market launch this year, and there are currently plans to launch four to five more states before the end of 2015. For more, be sure to check out Oskar Blues’ FUH-CAN website.