Packaging and canning options are growing in the craft segment. Just check out CBB Scribe Keith Gribbins advice from his story on choosing the right can and can supplier:
Creative colors and designs strengthen brand recognition and heighten consumers’ interests, and craft brewers can take advantage of a variety of unique decorative tactile finishes to make sure beverage cans have just the right look and feel.
To be sure, the packaging choices are plentiful, and they can do wonders for your sales. That’s what Oskar Blues is hoping for, as it grows its 12 pack offering. The brewery first offered an expanded mixed 12-pack, a.k.a. the Pinner-trated Can-undrum hotbox. Now, party 12-packs filled with 12-ounce cans of juicy, crushable Pinner are lighting up shelves across the nation, building on the wild success of the draft, sixers and mixed 12s. So many different ways to get pinned.
There’s not much more we can say, except Pinner comes in at 4.9 percent ABV and 35 IBUs, making it easy to throw back a few on a hot summer day. That’s only one reason a 12-pack of this smooth, crisp, dry-hopped beer is a great bet for barbecues, trailside picnics and beach adventures. Look for new new 12-packs of Pinner wherever you buy carry-out beer.
For an in-depth look at your supplier options, be sure to read:
Five keys to choosing the right can and can supplier for your craft beer
If that isn’t enough, fill up on more advice from fellow brewing professionals by reading:
10 packaging tips from famous craft brewers and expert manufacturers
Oskar Blues unveils its first single style 12 pack http://t.co/h3pDA479We
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Oskar Blues unveils its first single style 12 pack http://t.co/17eqGzkaGW via @craftbrewingbiz