• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Oskar Blues takes craft beer pole position at Charlotte Motor Speedway

May 9, 2013Jason Morgan

One of the biggest pro-canned craft points is that a canned craft beer can go where a bottled beer cannot. For brewers looking for big business, that’s namely sporting arenas. With the canned craft trend taking off, those walls are coming down. Leave it to one of the original canned craft innovators to announce that fast cars and craft beer are teaming up for the first time ever at the Charlotte Motor Speedway (CMS) — NASCAR center of the universe. This is an historic partnership between America’s hometown sport and Oskar Blues all-American made beer.

Oskar Blues NASCAR Charlotte Motor Speedway

Oskar Blues Brewery’s Super Late Model race car was just the first step. Now Dale’s Pale Ale and Mama’s Little Yella Pils will be the only craft beers available throughout CMS — at the Super Speedway, the Speedway Club, zMax Dragway and The Dirt Track. Cause craft beer and fast cars go together like moonshiners and lonesome ridge roads.

America’s first canned-craft beers, brewed in beautiful Brevard, N.C., are already winding their way down from the mountains for Speed Week, which kicks off the race season with a roar the week before Memorial Day.

“We are so excited to welcome Oskar Blues here. As a facility, this ensures we deliver the best products and experience for our fans, and Oskar Blues provides that,” said Brandy Mills, CMS business development director.

Oskar Blues Founder Dale Katechis said: “We just like getting after it and being competitive. Whether it’s our complex and challenging beers, the aggressive mountain bikes our bike company makes or going to the race track … speed is in our blood.”

More than 1.5 million racing enthusiasts visit the Speedway annually, and those folks can now be craft beer enthusiasts too.

oskar-blues
Oskar Blues Brewery just redesigned its logo, cans and packaging
Saint Archer Cans
Saint Archer’s now offering its four core beers in cans
Oskar Blues Ball Corp Crowler
Oskar Blues Brewery, Ball Corp. pioneer the beer Crowler
Burning Can Beer Fest Outdoor Sports
Burning Can Beer Fest celebrates canned craft beers

Reader Interactions

Comments

  1. DenverBeerGuy says

    May 9, 2013 at 4:03 pm

    RT @CraftBrewingBiz: Oskar Blues takes craft beer pole position at Charlotte Motor Speedway @oskarblues #NASCARhttp://www.craftbrewingbusin…

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Toronto transaction: Junction Craft Brewery acquires Woodhouse Brewing Co.
  • 3 Daughters Brewing opening a spot in St. Pete-Clearwater International Airport
  • New podcast: Answering your 2022 beer branding trends questions
  • Watch: Bear Republic explains how its solar system works

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Distribution update: Athletic Brewing and Buffalo Wild Wings team up + news from Evil Genius, Trap Door, Living The Dream and more
    May 25, 2022
  • urban-artifactUrban Artifact crafts the world’s most expensive fermented beverage and more beers to know this week
    May 24, 2022
  • 2022 Beer Branding Trends Part 2: Beyond Beer
    May 23, 2022
  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 Beer Branding Trends Part 1: Reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....