One of the biggest pro-canned craft points is that a canned craft beer can go where a bottled beer cannot. For brewers looking for big business, that’s namely sporting arenas. With the canned craft trend taking off, those walls are coming down. Leave it to one of the original canned craft innovators to announce that fast cars and craft beer are teaming up for the first time ever at the Charlotte Motor Speedway (CMS) — NASCAR center of the universe. This is an historic partnership between America’s hometown sport and Oskar Blues all-American made beer.
Oskar Blues Brewery’s Super Late Model race car was just the first step. Now Dale’s Pale Ale and Mama’s Little Yella Pils will be the only craft beers available throughout CMS — at the Super Speedway, the Speedway Club, zMax Dragway and The Dirt Track. Cause craft beer and fast cars go together like moonshiners and lonesome ridge roads.
America’s first canned-craft beers, brewed in beautiful Brevard, N.C., are already winding their way down from the mountains for Speed Week, which kicks off the race season with a roar the week before Memorial Day.
“We are so excited to welcome Oskar Blues here. As a facility, this ensures we deliver the best products and experience for our fans, and Oskar Blues provides that,” said Brandy Mills, CMS business development director.
Oskar Blues Founder Dale Katechis said: “We just like getting after it and being competitive. Whether it’s our complex and challenging beers, the aggressive mountain bikes our bike company makes or going to the race track … speed is in our blood.”
More than 1.5 million racing enthusiasts visit the Speedway annually, and those folks can now be craft beer enthusiasts too.
RT @CraftBrewingBiz: Oskar Blues takes craft beer pole position at Charlotte Motor Speedway @oskarblues #NASCARhttp://www.craftbrewingbusin…