Halloween is the best: gruesome movie-thons; free candy distribution; kids transformed into monsters; and the autumnal arrival of fall beers. Considering the latter, Rogues Ales and Spirits has come up with a bright idea to make its craft brands standout this busy Halloween season: placing its eerily-named Dead Guy Ale in 22-ounce bottles and 64-ounce growlers that actually glow in the dark. Look at the rad results above.
According to the press release, the Dead Guy Glow bottles “are illuminated through a Rogue-patented process — not the rumored combination of radioactive barley, free range coastal water and the DNA of the Rogue Farms Fireflies.” In addition to glow-in-the-dark bottles, the Dead Guy family is now handcrafted using Rogue Farms Dare and Risk Barley, grown on the Rogue Barley Farm in Oregon’s Tygh Valley. A Platinum Medal winner at the World Beverage Competition in Geneva, Switzerland, Dead Guy Ale is in the style of a German Maibock with a deep honey color, malty aroma and a rich, hearty flavor. Its companion, Dead Guy Whiskey, is distilled from the wort of Dead Guy Ale in a 500-gallon copper whiskey still and ocean-aged in oak barrels. Oh, 750-milliliter, serigraphed bottles of Dead Guy Whiskey will also come in cool glow-in-the-dark bottles.
GLOW THE REVOLUTION!