With plans for southern California distribution in April 2014, SanTan Brewing Co. is teaming up with Reyes Beverage Group to introduce its uniquely southwestern style ales including Devil’s Ale, HopShock IPA, Mr. Pineapple Wheat Beer and a SanTan variety pack.
Reyes Beverage Group will play an important role in SanTan’s successful launch into craft beer retail and tap accounts throughout San Diego, Los Angeles and everywhere in between. Reyes Beverage Group California beer distributorships include Crest Beverage in San Diego, Gate City Beverage Distributors in San Bernardino, Allied Beverages in Los Angeles, Ventura and Santa Barbara Counties and Harbor Distributing in Orange County and Los Angeles. Their dedication to advancing the craft beer revolution, their craft beer marketing experience and their commitment to excellence are just a few of the many reasons that SanTan Brewing Co. is thrilled to announce their partnership, the company noted in its press release.
“We believe in true partnerships with friends that are committed to educating, serving and selling craft beer in America,” said SanTan Brewing Founder and Brewmaster Anthony Canecchia in the same press release. “Reyes Beverage Group have undisputedly dedicated their houses to the development of the American craft revolution, which is part of our mission at SanTan Brewing”.
Social media will play a key role in gaining public awareness of the launch. SanTan Brewing has set up a dedicated Facebook page at www.facebook.com/SanTanBrewingCalifornia to keep thirsty fans in SoCal updated on where to find SanTan beers on tap and in cans.
“We are thrilled to bring SanTan to southern California — there’s no better market for great craft beer meant to be paired with great food and conversation. We expect SanTan’s southwestern style ales to be in hot demand and we will ensure the right outlets across southern California have the brewer’s brands stocked,” said Tom Reyes, president of Harbor Distributing, in the press release.
SanTan Brewing Co. is the second largest craft brewery in the state of Arizona and the 14th fastest growing craft brewery in the nation according to the Brewers Association data of 2012. In 2013, SanTan Brewing produced 15,000 barrels (bbls) of beer, achieving regional brewery market classification as defined by the Brewers Association.