With plans for distribution in Texas this June, SanTan Brewing Co. is teaming up with the Ben E. Keith Beverages to introduce its uniquely southwestern style ales including Devil’s Ale, HopShock IPA, SunSpot Gold, Mr. Pineapple Wheat Beer and a SanTan variety pack.
“We believe in true partnerships with friends that are committed to educating, serving and selling craft beer in America,” said SanTan Brewing Founder and Brewmaster Anthony Canecchia, “Ben E. Keith Beverages has undisputedly dedicated their houses to the development of the American craft revolution, which is part of our mission at SanTan Brewing”.
Social media will play a key role in gaining public awareness of the launch. SanTan Brewing has set up a dedicated Facebook page at www.facebook.com/santanbrewingtexas to keep thirsty fans in Texas updated on where to find SanTan beers on draught and in cans.
“We are very excited to be partnering with SanTan Brewing in Texas,” said Kevin Bartholomew, president of Ben E. Keith Beverages. “We have had consumers reach out to us for several years, asking if SanTan brands might be coming to our state soon. What we are most excited about is that SanTan’s entire Southwestern Style Ales portfolio will resonate well with our ever expanding consumer base.”
SanTan Brewing is the second largest craft brewery in the state of Arizona and the 14th fastest growing craft brewery in the nation according to the Brewers Association data of 2012. In 2013, SanTan reached classification as a regional brewery, as defined by the Brewers Association. They will produce 25,000 barrels of their signature ales and lagers in 2014. SanTan recently launched the Southern California market. They received a great response and are on the way to completing their regional footprint, making SanTan the premier brewery throughout the Southwest.