• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Sierra Nevada Summerfest cans go where bottles can’t

April 23, 2013Jason Morgan

Sierra Nevada Brewing Co. is releasing a limited run of Summerfest lager in 12 oz. cans (12-packs). Summerfest follows the successful spring 2012 launch of Pale Ale and Torpedo Extra IPA in cans. Within 10 weeks of its introduction, Pale Ale 12 oz. cans (12-packs) topped the craft can category, and Torpedo 16 oz. cans (4-packs) currently reside in the top 10 SKUs. This year’s limited Summerfest can release will be a test for possible future production.

Sierra Nevada Summerfest Cans
Boldly going where no Sierra Nevada bottle has gone before: Sierra Nevada plans to ship Summerfest cans before Memorial Day, but it doesn’t envision the small barrelage extending through summer.

“We’ve been near production capacity in Chico, but we found a short window and felt it made sense to share one of our most sessionable beers in a new package,” said Ken Grossman, Sierra Nevada’s founder. “We love the versatility of cans, and if last year was any indication, it seems craft drinkers are on board. We hope they’ll speak up and let us know if they’d like to see more Summerfest in cans in the future.”

Sierra Nevada plans to ship Summerfest cans before Memorial Day, but it doesn’t envision the small barrelage extending through summer. The brewery is looking to fans to use social media channels to give their vote on whether or not to increase production in coming years; it will keep its eye on Twitter and Instagram for the hashtag #summerfestbeer, and it welcomes Facebook feedback.

For more on the craft beer canning trend, check out our feature on mobile canning solutions

“Whether it’s in a cooler, daypack or raft, we’re excited to see Summerfest among the cans going where bottles can’t,” Grossman said.

Sierra Nevada expands cans with pints of Pale Ale
Sierra Nevada expands cans with pints of Pale Ale
AC-Horizontal-Large
American Canning now a distributor of Ball Corp. cans (single truckload increments available)
Keel-clip
KeelClip, a fiber-based can packaging solution, coming to U.S. shelves soon
2022-Colored-by-INX-Can-Design-Contest-Finalists
INX International expands to meet ink demands for two-piece metal cans

Reader Interactions

Comments

  1. OhSoVane says

    April 24, 2013 at 6:01 pm

    Sounds yummy! RT @GravityBrewlab Sierra Nevada releasing a run of Summerfest lager in 12 oz. cans http://t.co/LV99jObiqG @SierraNevada

    Log in to Reply
  2. GravityBrewlab says

    April 24, 2013 at 5:46 pm

    Sierra Nevada is releasing a limited run of Summerfest lager in 12 oz. cans http://t.co/DvIBSf02g7 @sierranevada #craftbeer

    Log in to Reply
  3. lanhamcole says

    April 23, 2013 at 1:25 pm

    RT @CraftBrewingBiz: Sierra Nevada Summerfest cans go where bottles can’t @SierraNevada #CraftBeer #Canning http://t.co/5v1RNB7uEu

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
  • The all-new Papago Brewing taproom opens Friday
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC