Summit Brewing Co. showed off its new packaging art on all varieties of Summit beer. Summit partnered with Duffy & Partners to develop the new visual stories displayed on each of Summit’s distinctive tasting beers. Duffy & Partners has a 30-year history in the spirits category, including notable design efforts for Jim Beam, Brewery Ommegang, Herradura Tequila, Grassini Family vineyards and Bacardi.
The visual artistry on the new packaging tells stories of Minnesota landmarks and the ingredients that make each brew uniquely Summit. The final product illustrates the brand’s evolution while celebrating the place it calls home.
“The new packaging art commemorates a busy time for us,” said Mark Stutrud, the president and founder of Summit, that was founded in 1986 and has stayed close to its roots, serving the Upper Midwest and Great Lakes region. “Just within the last year, we’ve released several new beers, doubled our capacity with a cellar expansion, and bought a new space for warehousing, offices and, eventually, a canning line. We’re evolving during an exciting time for the craft beer industry, and our brand reflects that evolution.”
Check out a sample of the new packaging below. For the full rundown of new duds, click here.