• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Summit Brewing Co. puts new packaging on display

January 9, 2014Jason Morgan

Summit Brewing Co. showed off its new packaging art on all varieties of Summit beer. Summit partnered with Duffy & Partners to develop the new visual stories displayed on each of Summit’s distinctive tasting beers. Duffy & Partners has a 30-year history in the spirits category, including notable design efforts for Jim Beam, Brewery Ommegang, Herradura Tequila, Grassini Family vineyards and Bacardi.

The visual artistry on the new packaging tells stories of Minnesota landmarks and the ingredients that make each brew uniquely Summit. The final product illustrates the brand’s evolution while celebrating the place it calls home.

“The new packaging art commemorates a busy time for us,” said Mark Stutrud, the president and founder of Summit, that was founded in 1986 and has stayed close to its roots, serving the Upper Midwest and Great Lakes region. “Just within the last year, we’ve released several new beers, doubled our capacity with a cellar expansion, and bought a new space for warehousing, offices and, eventually, a canning line. We’re evolving during an exciting time for the craft beer industry, and our brand reflects that evolution.”

Check out a sample of the new packaging below. For the full rundown of new duds, click here.

Summit Brewing displays new packaging

Ommegang goes with metallized label for old world redesign
New Yuengling limited-edition desert camo Lager cans honor vets and allow drinkers to engage with a Snapchat Yuengling eagle
summit brewing
Marketing deal of the week: Summit Brewing named Official Craft Beer of the Minnesota Twins
INX-EcoCan
INX earns high designation for its eco-friendly beverage can inking system

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • This resplendent Oregon hop farm has the ultimate beer garden (TopWire Hop Project) reopening April 30 (enjoy some images)
  • This Get Your Drink On app gifts beer money to a phone’s digital wallet, so please send me some
  • New Yuengling limited-edition desert camo Lager cans honor vets and allow drinkers to engage with a Snapchat Yuengling eagle
  • Arryved debuts OpenTab to change the on-premise POS game

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Crosby Farm TopWire Hop Project 12This resplendent Oregon hop farm has the ultimate beer garden (TopWire Hop Project) reopening April 30 (enjoy some images)
    April 15, 2021
  • Get Your Drink On app people cheers drinksThis Get Your Drink On app gifts beer money to a phone’s digital wallet, so please send me some
    April 15, 2021
  • GEA-InsightPartner-ProduktbildInside the real-time process control of GEA’s InsightPartner software
    April 14, 2021
  • roughhouse brewing cave aged beersCave-aged beer finally excavated by Roughhouse and other beers to know this week
    April 13, 2021
  • Distribution update: 21st Amendment heads to Hawaii, Upland Brewing to Chicago, Ceria Brewing to Texas/Puerto Rico and lots more news
    April 13, 2021
  • CODO Can design backgroundExploring canning trends and the can shortage with CanSource
    April 12, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by