Kicking off the week of Nov. 11, Louisville locals will officially be able to wet their whistles with SweetWater Brewing Co.’s lip-smackin’ lineup of hoppy, unpasteurized ales. This announcement comes on the heels of the brewery’s recent $19 million expansion, quadrupling brewing capacity. Its entrance into the state of Kentucky earlier this year marked the first time the brewery had opened distribution to a new state since 2008.
“Now that we’ve successfully launched Lexington and Northern Kentucky, we’re finally ready to venture into Cardinal Country with River City Distributing,” said Vice President of Sales for SweetWater Brewing Co. Dave Guender. “Louisville has been on our radar for a while now, and we’re rolling into the market just in time for football season and college hoops around the corner.”
“We’re extremely excited about our new partnership with SweetWater Brewing Company,” stated President of River City Distributing John Harris. “Our employees and customers have been waiting for this beer for a long time.”
SweetWater is bringing “the beers you’ve been training for” to thirsty locals starting with six-packs of SweetWater bottles in off-premise grocery stores, package stores and specialty bottle shops, followed by their flagship 420 Extra Pale Ale on draft at on-premise bars and restaurants later in November.
Want to get in on the action? A crew from SweetWater Brewery will taste their way around the area with sampling celebrations and sponsored festivities in late November. Online fans can wet their whistles too by following the Kentucky Facebook page for details on how to enter SweetWater’s “Catch a Trout” tap handle contest. The challenge rewards the first 20 fans who can find and post photos with the brewery’s iconic trout tap handles at local bars around town with free SweetWater Schwag.