• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Sweetwater Brewery taps into Louisville with local distributor

November 6, 2013Keith Gribbins

Sweetwater Trio
SweetWater is bringing “the beers you’ve been training for” to thirsty locals starting with six-packs of SweetWater bottles in off-premise grocery stores, package stores and specialty bottle shops.

Kicking off the week of Nov. 11, Louisville locals will officially be able to wet their whistles with SweetWater Brewing Co.’s lip-smackin’ lineup of hoppy, unpasteurized ales. This announcement comes on the heels of the brewery’s recent $19 million expansion, quadrupling brewing capacity. Its entrance into the state of Kentucky earlier this year marked the first time the brewery had opened distribution to a new state since 2008.

“Now that we’ve successfully launched Lexington and Northern Kentucky, we’re finally ready to venture into Cardinal Country with River City Distributing,” said Vice President of Sales for SweetWater Brewing Co. Dave Guender. “Louisville has been on our radar for a while now, and we’re rolling into the market just in time for football season and college hoops around the corner.”

“We’re extremely excited about our new partnership with SweetWater Brewing Company,” stated President of River City Distributing John Harris. “Our employees and customers have been waiting for this beer for a long time.”

SweetWater is bringing “the beers you’ve been training for” to thirsty locals starting with six-packs of SweetWater bottles in off-premise grocery stores, package stores and specialty bottle shops, followed by their flagship 420 Extra Pale Ale on draft at on-premise bars and restaurants later in November.

Want to get in on the action? A crew from SweetWater Brewery will taste their way around the area with sampling celebrations and sponsored festivities in late November. Online fans can wet their whistles too by following the Kentucky Facebook page for details on how to enter SweetWater’s “Catch a Trout” tap handle contest. The challenge rewards the first 20 fans who can find and post photos with the brewery’s iconic trout tap handles at local bars around town with free SweetWater Schwag.

Victory Brewing Co increases distribution international
Victory Brewing Co. expands distribution, includes international distribution
SweetWater Lineup Compressed
Atlanta brewing maverick (SweetWater) conquers cool cities in the Lone Star State (Texas)
Second Shelf Red Hop Rey Cans-crop
Atlanta newcomer Second Self Beer gets canned
SweetWater Brewing Logo
SweetWater Brewing flows into Chicago via Lakeshore Beverage

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Craftpeak launches Square integration within its digital storefront
  • Why (and how) Cabarrus Brewing will stick with online sales post-lockdown
  • Marketing Idea of the Week: CraftHaus Brewery’s scratch ‘n sniff cans
  • Portland Cider Co. donates $12,500 to Hunger-Free Schools

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • libdib online beer distributorWhy (and how) Cabarrus Brewing will stick with online sales post-lockdown
    February 25, 2021
  • craft beer consumer tastesCraft Beer Consumer Habits in February 2021: Are on-site attitudes changing?
    February 24, 2021
  • No and low alcohol beer grew 30+ percent last year, now enjoy some big haps in the NA beer sector
    February 23, 2021
  • How to Seduce a Distributor: The importance of branding, common misconceptions and automatic disqualifiers
    February 22, 2021
  • I would totally sit in a hot tub of hops and drink chill pints at this new beer spa in Denver
    February 18, 2021
  • truly hard seltzer‘Truly’ crushing it: Boston Beer nets over $1.7 billion in 2020 revenue
    February 18, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by