The Alcohol and Tobacco Tax and Trade Bureau added four items to the list of allowable revisions to approved alcohol beverage labels, and expanded two items already on the list, to reduce the number of labels that must be resubmitted for approval.
From the TTB Circular on Oct. 15:
Expansion of Allowable Revisions.
Industry members may divide a single approved label into multiple labels on a container, and conversely, may combine separate labels that were approved under a single COLA into a single label, provided the label or labels comply with placement requirements for mandatory information and all other relevant requirements. See revisions to Item 3 in red font below.
Industry members may add or delete two new claims (“Environmentally Conscious” and “Eco-Conscious”), in addition to the nine sustainable farming, environmental, and eco-friendly claims that are already authorized as allowable revisions in Item 36. See revisions to Item 36 in red font below.
Industry members may add, change, or delete opening instructions for box wine containers and tapping instructions for wine and malt beverages in kegs. In the case of box wine containers, the revisions may include graphics showing step-by-step instructions. See new Items 38 and 39 below.
Industry members may add, change, or delete the name or name and address of the container manufacturer. See new Item 40 below.
Industry members may change the stated numerical representation of the International Bitterness Units or Original Gravity on malt beverage labels. See new Item 41 below.
The revisions, as described below, must also comply with the conditions described in the “Comments” section of the chart.
The new items
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