Being connoisseurs of craft beer (some might say we have an issue, but we prefer “connoisseurs”), the Craft Brewing Business crew often fields questions about good intro craft beers for those who want to try it out. Thanks to Upland Brewing Co. we now have an easy answer: “The Welcoming Committee,” a new twist on their traditional beer sampler pack that seeks to welcome fans — both new and old.
Containing twelve bottles of, as the packaging puts it, “Wheat Ale, Dragonfly IPA, and at least two other varieties of whatever the guys boxing it up were in the mood for,” the Welcoming Committee is, as its name suggests, an ideal introduction to the company’s beer for those new to the brand. It’s also a favorite of Upland fans, who appreciate its combination of old favorites (the flagship Wheat Ale and Dragonfly IPA) and randomly selected seasonal beers to try.
The packaging continues the style of the brand’s recent, extensive rebranding, with artwork and hand-lettered type by France-based BMD Design. The pack’s illustration— a hand holding a bottle — is designed to resemble a handshake, reinforcing the welcoming attitude of the name. The words “Bloomington, Indiana, Midwest, USA” are prominently featured, as well, staking Upland’s claim as a brewery proud of both its Hoosier and Midwestern labels.