• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Upland Brewing Co. sends out the ‘Welcoming Committee’ sampler pack

May 30, 2014Jason Morgan

Being connoisseurs of craft beer (some might say we have an issue, but we prefer “connoisseurs”), the Craft Brewing Business crew often fields questions about good intro craft beers for those who want to try it out. Thanks to Upland Brewing Co. we now have an easy answer: “The Welcoming Committee,” a new twist on their traditional beer sampler pack that seeks to welcome fans — both new and old.

Upland Brewing Sampler Craft Beer pack
The Welcoming Committee is available in select retail locations throughout Indiana, as well as other places Upland is sold.

Containing twelve bottles of, as the packaging puts it, “Wheat Ale, Dragonfly IPA, and at least two other varieties of whatever the guys boxing it up were in the mood for,” the Welcoming Committee is, as its name suggests, an ideal introduction to the company’s beer for those new to the brand. It’s also a favorite of Upland fans, who appreciate its combination of old favorites (the flagship Wheat Ale and Dragonfly IPA) and randomly selected seasonal beers to try.

The packaging continues the style of the brand’s recent, extensive rebranding, with artwork and hand-lettered type by France-based BMD Design. The pack’s illustration— a hand holding a bottle — is designed to resemble a handshake, reinforcing the welcoming attitude of the name. The words “Bloomington, Indiana, Midwest, USA” are prominently featured, as well, staking Upland’s claim as a brewery proud of both its Hoosier and Midwestern labels.

Distribution update: 21st Amendment heads to Hawaii, Upland Brewing to Chicago, Ceria Brewing to Texas/Puerto Rico and lots more news
Saint Archer variety pack
Check out the new Saint Archer variety pack
brown glass bottles
Packing in variety: How to present and pack your craft beer offering
Monarch Beverage Company
Monarch Beverage has seen a 77 percent increase in craft beer volume

Reader Interactions

Comments

  1. Michelle Hill says

    May 30, 2014 at 12:37 pm

    Michelle Hill liked this on Facebook.

    Log in to Reply
  2. DenverBeerGuy says

    May 30, 2014 at 10:43 am

    RT @crsimp01: Upland Brewing Co.’s sampler pack for craft beer newbies http://t.co/HmcHeHo7ms via @craftbrewingbiz

    Log in to Reply
  3. ManbqueColumbus says

    May 30, 2014 at 10:41 am

    RT @crsimp01: Upland Brewing Co.’s sampler pack for craft beer newbies http://t.co/HmcHeHo7ms via @craftbrewingbiz

    Log in to Reply
  4. crsimp01 says

    May 30, 2014 at 10:31 am

    Upland Brewing Co.’s sampler pack for craft beer newbies http://t.co/HmcHeHo7ms via @craftbrewingbiz

    Log in to Reply
  5. DenverBeerGuy says

    May 30, 2014 at 10:31 am

    RT @CraftBrewingBiz: Upland Brewing Co. sends out the ‘Welcoming Committee’ sampler pack: http://t.co/tuknDaQHNc @UplandBrewCo

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Olde Mecklenburg Brewery has a newe look
  • Cheers to 10 Years: MadTree Brewing keeps growing and giving a f#ck
  • White Labs announces dry yeast to its product line
  • Yeast Analysis app Oculyze is offering free demos

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • madtree-HangerCheers to 10 Years: MadTree Brewing keeps growing and giving a f#ck
    February 7, 2023
  • Michigan’s Short’s Brewing down 10% overall vs. 2021, but its Local’s Light lager is up 10%+
    February 6, 2023
  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC