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Watch this handy video to understand TTB’s new Permits Online portal, process

August 7, 2018Chris Crowell

TTB beer label approval
Yes — NEW in all caps, italics and with an exclamation point. It is that exciting.

The Alcohol and Tobacco Tax and Trade Bureau debuted its new Permits Online portal, and it’s looking a little less cumbersome. Take four minutes of your time and watch this video to get familiar with how permits are organized, how to use the fancy new applications wizard and how to access paper submissions to amend online.

Here are some of the slick updates (well, slick as far as a bureaucratic regulatory processes go).

You can submit multiple amendments at one time

In earlier versions of Permits Online, you were limited to submitting one change (or amendment) at a time, and you had to wait until the TTB acted on that amendment before submitting another. While you’ll still have to wait for the TTB to act before requesting additional changes, you may now submit multiple amendments at one time. This will save you both time and effort.

There is now auto-approval of certain amendments

For most labeling trade name requests, the TTB will grant automatic approval. If the requested trade name passes certain system checks, your trade name amendment will be approved instantly, otherwise, the amendment will get assigned to a TTB specialist to process.

Also, all mailing address changes are automatically approved upon submission of your amendment. Not that it may take up to 24 hours for these amendments to be reflected on your approval documents, but the amendments are considered approved when you receive the automated approval notification.

Paper filers can use Permits Online

Good news, gramps, TTB has auto-transferred the records for previous applications that were submitted and approved on paper forms into the new entity and commodity record structure in Permits Online. With the exception of the few application types that cannot be filed through Permits Online, now most industry members are able to submit all new and amended applications for those businesses electronically using Permits Online.

Here’s how to link old paper records to your online account.

Goodbye Environmental Information

TTB determined that it is no longer necessary for it to collect the environmental information appearing on TTB Form 5000.29. What this means is that you will no longer see the environmental information questions in new or amended applications in Permits Online; however the questions pertaining to water quality remain.

TTB labels application checklist
TTB expands list of allowable revisions for approved alcohol labels (check ’em out)
TTB application process
TTB adds a ‘Conditionally Approved’ status that will streamline label approvals just a bit
Apply Online Application
Here’s a main reason the TTB returns label applications
ttb-craft-beer-label-approval
Your quick guide to TTB’s COLA Online approval process updates

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