One of Nashville’s craft beer pioneers, Linus Hall, founder and owner of Yazoo Brewing, collaborated with Ardagh Group to design a commemorative beer bottle that will premiere during the 2018 Craft Brewers Conference (CBC) in Nashville this week.
The 12-oz Heritage bottle you see here, designed and manufactured by Ardagh Group, features the Yazoo logo on the neck, along with the words “Ardagh Glass” in the shoulder to display the brewery’s emphasis and commitment to glass packaging. Once tipped back for a drink, the CBC 2018 decoration is shown on the bottom of the bottle.
Of equal importance to the appeal of the bottle’s branded design is the glass bottle’s status as a 100 percent recyclable package, something of importance to Yazoo Brewing.
“We’ve been bottling since 2005, and it’s the package we know and trust,” Hall said. “With so much care going into brewing a great beer, we feel that glass gives us the best chance to get that beer to our customers with low dissolved oxygen pickup.”
The bottle will be released in all major Nashville retailers in time for the Craft Brewers Conference beginning April 30. During CBC, the bottle will also be available in all the bars on Broadway in Nashville. The CBC bottle will house Yazoo Brewing’s core beer brands, including Pale Ale, Dos Perros, Hefeweizen, Sly Rye Porter, Hop Perfect IPA, Gerst, Pilsner, HOPRY Double IPA and Sue, available in six-pack bottles.
“Ardagh Group enjoys collaborating with brands to create glass packaging that showcases and protects the integrity of our customers’ products,” said Alex Robertson, chief commercial officer for Ardagh Group’s North American Glass division. “Working closely with Yazoo Brewing, we were able to develop the unique, branded bottle that was designed to run efficiently on both manufacturing and filling lines.”