As we hit mid-month, some early participants in Dry January might be having a weak moment or second thoughts. Same with … Read More
Search Results for: dry january
RationAle Brewing launches Dry January sale and drunken alter ego quiz
According to Morning Consult, as many as 19% of Amercians participate in Dry January, each year, with that number … Read More
Dry January: Let’s talk NA etiquette, NA-only retailers, NA-only taprooms and NA beer’s biggest challenges
I indulged a little over the holidays. Egg bake. Meatsa pizzas. Barrel-aged beer. Christmas candy. Repeat. It was the … Read More
Marketing idea of the week: Giving away Dry January lockers with no combination
For craft breweries, looming just beyond the jolly scene of families pounding Christmas Ales and winter warmers while … Read More
This Dry January Survival Kit from Hairless Dog Brewing is both cool and clever
Beverage continues to grow with reinvention. Customers like new things, and companies want new things to sell. Right … Read More
What can brewers learn from the Dry January movement? Low- and no-alcohol options are underserved
Over the last 40 years, IWSR has built up the world’s largest database on the beverage alcohol market. It claims to … Read More
BrewDog USA teams with Sunnyside to promote NA beer and Dry(ish) January
Two-thirds of the U.S. adult population drinks alcohol, and of this population, 48% report wanting to cut back. This is … Read More
NBWA: January 2024 beer purchases grew from 2023 but continued to contract (craft clawed from the bottom)
Craft as a category continues to struggle. The Brewers Association noted this recently. The not-for-profit … Read More
Beer Purchasers’ Index for January 2022 has a ‘pre-pandemic’ feel, says NBWA
Did the effect of Dry January show up in the National Beer Wholesalers Association's (NBWA) Beer Purchasers' Index (BPI) … Read More
Sober curious movement grows: 49% of Americans plan to drink less in 2025, says NCSolutions survey
Nearly half (49%) of Americans say they plan to drink less alcohol in 2025, a 44% increase since 2023 and further proof … Read More