This is an excerpt from the newly published Craft Beer Branding Guide. CODO Design has spent years working with startup … Read More
Can pressure-sensitive beer labels tell your story better?
Branding Big Lug Canteen: Rethinking the traditional brewpub experience
How to define your brewery’s brand essence
When branding a microbrewery, or any organization for that matter, people tend to jump straight to aesthetics right off … Read More
Setting new breweries apart through branding and positioning
We've spent a good deal of time writing about the importance of branding and positioning for new craft breweries, but … Read More
Who do you want drinking your beer?
In our last post, we wrote about the importance of branding and positioning for new craft breweries. We discussed how to … Read More
How can craft brewers calculate brand position?
If you’re reading this, chances are you’re either a brewer, distributor, beer geek or industry groupie (hello there!). … Read More