We’re all guilty of signing up for a loyalty/reward program or mailing list just to get a little discount -- 10% off … Read More
Measuring the financial impact of staff suggesting to-go beers
It’s been 5 years since we first analyzed data on the impact of encouraging beer to go in taprooms. In 2018, we … Read More
Taproom tip: Begin with a hello. It pays.
As I was walking out of the YMCA, a young child, long brown hair, walking alongside his father, said "hello" to … Read More
How taproom tabs, to-go beer sales have changed in the COVID era
One of my favorite statistics of all-time is that when staff doesn’t ask guests to make the added to go purchase, the … Read More
Brewery taproom, service observations – COVID-19 edition
The world has changed quite a bit since we’ve put out one of these (round 1, round 2). In prior editions, our lists … Read More
Cool idea: Connecting digital signage, craft beer displays with a content management system
The MetroClick network is an all-in-one digital solution that engages and educates consumers at point of … Read More
Service without a smile? Five ways to engage customers from behind a mask
In yesterday's discussion on how to "replace smiles" when staff must wear masks, we considered the effect all of our … Read More
How breweries can maximize the shelter-in-place sales experience for their customers
There’s no need to state the crippling effect of COVID-19, we’ve all felt it. But in a time of uncertainty, we all must … Read More
Want another beer? Guess how much that question adds to customer spending at your brewery
One of my favorite things to do is find how the little parts of a taproom experience impact the big picture. The value … Read More
The No List: 10 things customers should never hear or see at your brewery
At Secret Hopper, we aim to always stay positive and to look at things from the glass is half full perspective. We take … Read More