For craft breweries, looming just beyond the jolly scene of families pounding Christmas Ales and winter warmers while opening presents, is that dreaded, barren, booze-less month now known as Dry January. The “dry” also applying to brewery bank accounts. But if you can’t beat Dry January with more beer sales, might as well join ’em. … Continue reading Marketing idea of the week: Giving away Dry January lockers with no combination