Is life destined or a series of random unconnected choices and outcomes? I am wondering this because it is 8:26 a.m., … Read More
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Philanthropy we should all follow: Independent beer distributor fund donates $50,000 to help Hurricane-hit communities in need
Beer distributors contribute $50,000 to Hurricane Florence recovery. We are glad to be part of the team making a … Read More
Learn to adapt: Verdugo West changes name to Trustworthy Brewing because the original was difficult to say and research
A memorable and easily searchable name is important. Example: Verdugo West Brewing Co. recently announced it will change … Read More
A practical look at brand strategy for craft breweries
This piece was originally published on CODO’s blog. Check it out to see dozens of others behind-the-scenes looks at … Read More
These cheeky low-fi Rhinegeist promo videos kept me from quitting life today
You ever have one of those days? You wake up zombified after your 15-month-old screams through the night. It's 8 a.m., … Read More
How are consumers defining ‘local’ in their buying decisions and brand connections?
Mitchell Communications, a big-time PR firm that works on campaigns for companies like Walmart and Marriott, set out to … Read More
Find a friend in Colorado and get ready for Collaboration Fest 2019
Craft beer drinkers love two things above all else: collaboration and festivals. It is only common sense the two should … Read More
Packaging Matters study: Here’s what consumers look for in packaging
Understanding what motivates today’s shopper to complete a purchase is critically important. Consumers are increasingly … Read More
This Flying Dog label is being censored in the United Kingdom, but Flying Dog will keep shipping it
Flying Dog Brewery is one of the more well-established U.S. craft breweries, probably best known for its provocative, … Read More
The dangers of selfies and Bud Light
I can’t stop watching this. pic.twitter.com/7GVvCLKR6M — James Corden (@JKCorden) October 6, 2018 Wait for … Read More
Japanese craft brewers launch Drink in a New Language marketing campaign in the U.S.
The JFOODO (the Japan Food Product Overseas Promotion Center) was established by the Japanese government in 2017 as part … Read More
Restaurant industry trends: Digital disruption is coming
The restaurant space is way more volatile than craft beer, and there is even more troubles on the horizon. While their … Read More
Cool pipes: Aquatherm wants to bring the benefits of polypropylene to your brewery infrastructure
Pipe. Maybe not the sexiest subject matter in the brewing industry, some might say, but those folks have probably never … Read More
Watch: Kim Jordan hammer a bourbon barrel, talk limited collab Oakspire
“What we wanted was to create a highly drinkable bourbon-style beer that was a counterpoint to the heavy, bourbon-style … Read More
Shit you’d never think of when starting a brewery
We haven't banned #Pokemon. We asked @NianticLabs to remove the #pokestop. We have had #cornholeboards run over, damage … Read More
