Craft Brewing Business is building a variety of free resources to help brewing professionals better run their businesses. Thanks to a diversity of industry partners from beer associations to brewhouse manufacturers, CBB webinars and white papers provide new opportunities to learn from and speak with industry experts and, potentially, new business partners.
Enjoy our growing library of events and papers:
CODO Design Partner Isaac Arthur hosted this awesome online presentation on March 30, 2017. “A crash course in craft beer branding” is aimed at helping brewers and beer industry professionals express the heart their brands to consumers and find key differentiators: Why do you brew the beer you brew, and why does this matter to the people you want to drink it? Arthur covers positioning your brewery, developing your core values, finding your brand essence and framing your origin story. Then, he gets hands on with attendees by answering questions. Listen to the entire webinar by pushing the button below.