At the Oktoberfest celebration in Munich, Germany, there’s a tradition known as Masskrugstemmen, or a stein-holding … Read More
Search Results for: of the week
Marketing Idea of the Week: Atlas Brew Works’ bottom of can message contest
Sometimes it is the littlest things that connect with people. In junior high we had this pop machine that had different … Read More
Marketing idea of the week: LUKI Brewery’s Big Brew Day contest
LUKI Brewery is launching a homebrew contest next month called Big Brew Day. The timing and specifics of the contest are … Read More
Marketing deal of the week: Summit Brewing named Official Craft Beer of the Minnesota Twins
Sports team and league sponsorships have long been the domain of Big Beer, but craft breweries have been slowly changing … Read More
Marketing idea of the week: Ninkasi’s dog photo contest
Dogs are still kings and queens of internet content, so no reason for Ninkasi Brewing to stop its great dog photo … Read More
Marketing idea of the week: Market Garden’s ‘Beer and the Shot’ promotion
Cleveland's Market Garden Brewery just sent out an email for maybe my personal all-time favorite craft beer promotion. … Read More
Marketing idea of the week: LUKI Brewery’s quarterly box of goodies
We point to the pandemic and stay-at-home orders for "changing everything," but honestly so many ideas that have emerged … Read More
Marketing idea of the week: WeldWerks Brewing’s Golden Ticket promo for 6th anniversary
WeldWerks Brewing Co. is celebrating six years in business this March, and doing so with everyone's favorite Wonka-style … Read More
Marketing Idea of the Week: CraftHaus Brewery’s scratch ‘n sniff cans
Beer buying and drinking is a full-on sensory experience that starts with the packaging / branding catching our line of … Read More
Marketing / sustainability idea of the week: BrewDog’s Buy One Get One Tree promotion
Leading global craft brewer BrewDog recently announced the launch of its Buy One Get One … Read More
