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Craft beer marketing idea of the week: the DelaWeAre collaboration

September 27, 2023Chris Crowell

DelaWeAre logo

Shoutout to the Delaware Brewers Guild and its awesomely named statewide collaboration campaign, DelaWeAre, which is returning this Fall. This collab initiative helps grow the Delaware craft brewing industry. Breweries from across the Small Wonder State will be releasing their version of the beer near the end of October.

The last edition of this collaboration took place in early 2021 and centered around India Pale Ales. This year, breweries are switching it up and brewing the style that is representative of what Delaware beer means to them.

Love it. Was there a specific beer/brewery that introduced these brewers to Delaware craft? Is there a style that just screams Delaware beer? Each brewery will have a different story to tell.

DelaWeAre tank

“This collab is something we’ve been looking forward to and we’re excited to see its return” says Jimmy Vennard, President of the Delaware Brewers Guild and Founder of Autumn Arch Beer Project. “Not only does this beer benefit the Brewers Guild, it gives brewers a chance to express their idea of Delaware beer and fans a chance to drink in that story.”

Expect to find this beer on draft up and down the state starting the week of October 23. Participating breweries include:

  • 1937 Brewing,
  • Autumn Arch Beer Project,
  • Bellefonte Brewing,
  • Big Oyster Brewery,
  • Crooked Hammock Brewery,
  • Dew Point Brewing,
  • Dewey Beer Co,
  • Dogfish Head,
  • First State Brewing,
  • Twisted Irons Brewing, and
  • Volunteer Brewing.

The Delaware Brewers Guild is A 501(c) non-profit advocating in government and community affairs on behalf of all Delaware craft breweries.

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