According to a recent survey commissioned by Samuel Adams and conducted online by The Harris Poll, only 17% of Americans 21+ who had a pregnant partner say they stopped drinking while their partner was pregnant. That can be pretty frustrating if the expecting mother would love nothing more than to crush an IPA.
To ease frustrations, Samuel Adams debuted ‘Due Date, Brew Date’ to reward those who give up alcohol in support of their pregnant partner with the chance to win a 40-week supply of Samuel Adams non-alcoholic option, Just the Haze.
This is another great marketing gimmick in a growing list of creative non-alcoholic beverage promos.
“January is a time when many drinkers rotate non-alcoholic beer options into their routines, or give up alcohol for the month altogether, regardless of what stage of adulthood they’re in” said Lauren Price, Head of Brand, Samuel Adams. “But perhaps one of the best times to try Sam Adams’ flavorful Just the Haze Non-Alc IPA is when it matters most to your significant other. We created ‘Due Date, Brew Date’ as a way for expecting dads and non-carrying mothers to show their appreciation for their partner, without giving up their other great love – beer.”
Here’s how it works
Have a Due Date? Head to @samueladamsbeer on Instagram, comment on the Due Date, Brew Date post, from January 10 – 22 to enter.
- Tag your partner and tell them why you are willing to give up alcohol until their due date in solidarity.
- Or, if you are a carrying parent-to-be, tag your partner in the comments and let them know why you think they should accept the challenge.
You may just win a 40-week supply of Samuel Adams non-alcoholic Just the Haze. When the 40 weeks are over, Samuel Adams will also reward you with a gift off your registry and a 6-pack of Boston Lager so you can cheers to making it to your brew date.
Here’s the complete list of contest Rules & Regulations.
About Just the Haze | The brewers at Samuel Adams spent two years perfecting the brand’s first non-alcoholic beer: A juicy, hazy, full-bodied IPA you’d never know was non-alcoholic. It packs an upfront citrus aroma with hints of grapefruit, tangerine and lime, complemented by tropical and stone fruit notes like pineapple, guava, melon and peach. Just the Haze won Silver at the 2023 World Beer Cup Awards, Gold Medal in Non-Alcoholic Beer Category at the 2022 Great American Beer Fest, and Silver at the 2021 World Beer Awards.