According to the Brewers Association, in 2017, craft brewer sales accounted for 12.7 percent of the U.S. beer market by … Read More
It’s the little things: Here’s 10 things customers will notice about your craft brewery, customer service
Over the past year and a half, I have been lucky enough to vicariously get to experience breweries coast to coast. … Read More
Brewery customer service: How customer engagement adds up and some tips to improve yours
Building loyalty among customers is a goal of any growing business. At the end of the day, your brewery doesn’t want to … Read More
Who tips the best at your taproom, and how can you increase tipping levels?
As a kid I remember my parents leaving a 10 to 15 percent tip for our servers wherever we went out for a monthly dinner, … Read More
Gender sales gap? Women spend more per brewery visit
Everyone has that preconceived image of what your typical brewery goer looks like. Burly beard, flannel shirt, and oddly … Read More
The secret to selling more to-go beer from your tap room (hint: ask!)
After I’ve had a couple beers and I’m ready to close my tab, I’m pretty easily convinced to take a bottle, can, crowler … Read More
Brewery first impression lesson: The importance of a sincere greeting and thank you
Before your guests even a take a sip of beer, their brewery experience has already begun. Your guests’ first impressions … Read More
Time is money: Make the most of a customer’s time in your tasting room
It goes without saying that the longer a guest spends at your tasting room, the more money they are likely to spend. … Read More
Four customer service tips to increase spend in your tasting room
Created in May 2017, Secret Hopper is a mystery shopping company for craft beer businesses. We wrote about them … Read More
