We have been profiling drinking habits by generations the last few weeks. In this piece we'll look at Gen Xers and … Read More
Taproom drinking habits of Millennials
Continuing our deep dive into drinking habits by generation, we now look at when those aged 26-30, 31-35, and 36-40 … Read More
Taproom drinking habits of Gen Z so far
I had the opportunity to hear Michael Varda of Craft Beer Advisory Services give a talk on Gen Z + Craft Beer: … Read More
Does your brewery say ‘no’ to flights? Here’s why you shouldn’t
After reading an article on Why Breweries Are Saying No to Beer Flights, I went to a brewery I had never visited before, … Read More
Generational trends in taproom tabs (and tipping!)
In 2024, it seems I can’t escape conversations on how taprooms can attract new audiences. No longer can a brewery … Read More
Is your brewery staff asking for loyalty program signups? Here’s why they should.
We’re all guilty of signing up for a loyalty/reward program or mailing list just to get a little discount -- 10% off … Read More
Measuring the financial impact of staff suggesting to-go beers
It’s been 5 years since we first analyzed data on the impact of encouraging beer to go in taprooms. In 2018, we … Read More
The value of ‘Can I get you started with a flight?’ on taproom tabs
Flights. You probably has a love/hate relationship with them. Your favorite thing to pour on a busy Saturday? Doubtful. … Read More
Advice for running multiple taprooms
More and more we are seeing breweries consider not plans to be the next big regional or national player, but chart a … Read More
Does menu type (and multiple menu options) change guest spend?
It’s been a weird few years for menus. Not too long ago, it wasn’t uncommon to visit a brewery and use only one type of … Read More
