In yesterday's discussion on how to "replace smiles" when staff must wear masks, we considered the effect all of our … Read More
How to engage customers while wearing a mask? Enhance the other senses
Spiderman, Marvin the Martian, Ghostface from Scream. What do they all have in common? You can’t fully see their faces, … Read More
10 ways to virtually engage craft beer customers
Thanks for getting dressed up, dude. COVID-19 has drastically reduced the operating capability of the craft beer … Read More
How breweries can maximize the shelter-in-place sales experience for their customers
There’s no need to state the crippling effect of COVID-19, we’ve all felt it. But in a time of uncertainty, we all must … Read More
Want another beer? Guess how much that question adds to customer spending at your brewery
Go ahead. Guess. One of my favorite things to do is find how the little parts of a taproom experience impact the big … Read More
How party size influences spending per customer at a craft brewery
We’ve conducted studies analyzing spending habits by age and gender. We have noted that women spend slightly more than … Read More
How do UnTappd scores affect guest spending at your brewery?
Have you re-thought your own marketing plan lately? In a world where ratings are prevalent and data constantly … Read More
11 strategies to sell more brewery swag
People love to talk about your beer. People love to come and enjoy your newest offerings. People also (typically) love … Read More
Craft beer marketing: 11 ideas to attract new guests
Idea 12: Put these ideas in a hat and pull one out. A quality liquid is without a doubt the anchor of our industry. … Read More
The No List: 10 things customers should never hear or see at your brewery
At Secret Hopper, we aim to always stay positive and to look at things from the glass is half full perspective. We take … Read More