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Brad Fruhauff

How Hopworks Urban Brewery works: We chat about a new grain, being a B Corp and more

December 7, 2017Brad Fruhauff

hopworks

When I lived in Portland back in the early 2000s, one of my favorite places to take out-of-town visitors—heck, one of my … Read More

Three ways for craft brewers to stay ‘local’ — advice via Craft Beverage Expo 2017

November 20, 2017Brad Fruhauff

CBE branding expo Desination Marketing Panel

If content is king, then local is its queen. At least in the craft beverage sector, winning in your local market seems … Read More

Need an edge on your competition? Marketing vet Tom Flanagan says bet on your brewery’s brand

November 16, 2017Brad Fruhauff

Craft beer branding advice Flanagan

Brands that inspire people are brands that will make an impact. At least, that’s how Tom Flanagan put it to a general … Read More

Dos Equis marketer teaches craft brewers how to think like a corporate brand

November 14, 2017Brad Fruhauff

Christian McMahan

Christian McMahan used to have a monthly marketing budget of a quarter million dollars; now, as a craft brewer, it’s a … Read More

What is a brand story? What’s your story? Craft branding veterans at CBE 2017 share their definitions, tips

November 8, 2017Brad Fruhauff

craft beverage branding expo

If you asked a 3-year-old what a story was, you’d probably get as good an answer as you’d get from an 83-year-old. If … Read More

Digital printing: In-brewery solutions for beer bottle, can label production

October 18, 2017Brad Fruhauff

Digital Printing craft beer solutions

The label talk at last year’s Pack Expo was all about short runs, i.e., ordering something south of a truckload of … Read More

How to break the glass ceiling: Tips from a corporate VP for both women, men in brewing

October 17, 2017Brad Fruhauff

women in beer

You don’t exactly hear beer people talk much about a glass ceiling in the brewing industry — maybe it sounds too … Read More

Pro packaging tools for the homebrewer or taproom bar top

October 12, 2017Brad Fruhauff

All American canning

Two exhibitors at this year’s Pack Expo Las Vegas featured beer equipment geared toward the smallest possible packaging … Read More

Five beer production, packaging products you didn’t know you should know about

October 10, 2017Brad Fruhauff

garvey spiral conveyor

When you build your brewery, you want to think about your kettles, fermenters, centrifuges and bottling lines — you … Read More

Will drones deliver your beer one day?

October 9, 2017Brad Fruhauff

Video not supported.

Workhorse demonstrated its new HorseFly delivery drone technology at Pack Expo Las Vegas 2017. It's exciting to think … Read More

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  • State of California Craft Beer: Covid recovery challenged by competition, consolidation
  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program

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