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Julie Rhodes

How to run a successful Annual Brand Planning meeting with your distributor

December 17, 2020Julie Rhodes 0

ABP-meeting

2020 has given the beer industry its fair share of challenges, but innovation has been an unexpected gift this year. … Read More

How to winterize your sales and marketing plans

November 18, 2020Julie Rhodes 0

winterize-your-sales-1

Fire pits, space heaters, tents, snow domes, greenhouses, and blankets. No doubt that all of these things have been on … Read More

Hitting the beer sales reset button during a crisis

October 28, 2020Julie Rhodes 0

reset your sales

Every brewery is different, but everyone seems to be asking the same exact question right now: “how do we sell more beer … Read More

Your distributor is not a magic sales bullet, so have a distribution business plan ready

October 7, 2020Julie Rhodes 0

kegs

So you’ve got yourself a contract with a beverage wholesaler and the sales should just start rolling in any time now, … Read More

Four budget-friendly ways for breweries to do content marketing

September 17, 2020Julie Rhodes 0

Content-marketing-2

If you think that content marketing is just for software companies and food bloggers, you’re wrong. Content marketing is … Read More

Want more beer sales? Be the guide, not the hero

August 20, 2020Julie Rhodes 2

Star Wars

If you want to increase your beer sales, you need to start channeling your inner Yoda and Obi-Wan Kenobi. Hopefully, you … Read More

Harness the power of emotion in craft beer sales and marketing

August 4, 2020Julie Rhodes 0

Emotional Selling

Warm sun on my face, a pleasant breeze in the air, crisp lager in hand, delicious food from a local vendor, upbeat live … Read More

Turning your brewery’s Instagram feed into dollars

July 20, 2020Julie Rhodes 0

Turning-IG-Posts-Into-Dollars

How would you like to start selling your beer on Instagram? Add an additional income stream? Um, yes please. In … Read More

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Latest News

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
  • San Francisco’s Fort Point Beer moves from self-distribution to partner with Matagrano Inc.
  • Craft Brewers Conference rescheduled for Sept., moves from San Diego to Denver, may go online as a backup

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Recent Features

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021
  • How the Employee Retention Credit can help breweries that paid employees during the pandemic
    January 12, 2021
  • The role of market research in go-to-market planning for craft breweries
    January 12, 2021
  • Tennessee beer tax rolls through legislatureSummary of new wrinkles to the Craft Beverage Modernization tax provisions via the TTB
    January 11, 2021

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