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Watermark Design

Copy cats: Learn how to avoid those not-so-obvious beer brand trademarks

January 26, 2017Watermark Design

Copycat trademark CBB crop

We’ve all heard it before, a brewery releases a beer into the market and is slapped in the face with a cease and desist … Read More

Understand the age and changing demographics of craft beer drinkers (then market properly)

October 31, 2016Watermark Design

While the stereotypical image of a craft beer consumer is a bearded, plaid-laden white male, demographics are shifting … Read More

70% of consumers choose their beer at time of purchase — will they pick yours?

July 11, 2016Watermark Design

As seen in the 2016 Nielsen Craft Beer Audit, package design has never mattered more than in the saturated beer market … Read More

The pros and cons of printing on cans vs. using can sleeves

June 2, 2016Watermark Design

Cans have become a staple of the craft beer industry as brands garner their aesthetics around the sleek, clean and … Read More

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Latest News

  • Blake’s Beverage and Benchmark Beverage team up to scale beyond beer
  • Karbach Brewing explains inspiration behind award-winning Dunkels & Dragons can design
  • Harpoon Brewery opens first New Hampshire location in downtown Manchester
  • Vera hop debuts with bold flavor, public availability and GABF spotlight (here’s everything you need to know)

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  • Blakes Beverage and Benchmark allianceBlake’s Beverage and Benchmark Beverage team up to scale beyond beer
    June 19, 2025
  • hops hop on bine brand hop yard sunsetVera hop debuts with bold flavor, public availability and GABF spotlight (here’s everything you need to know)
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  • Ohio signOhio’s craft beer industry delivers $1.29 billion economic impact in 2024
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