Non-alcoholic craft beer maker Athletic Brewing Co. recently announced that it has achieved Certified B Corporation status, joining companies across 80 countries and over 150 industries that are committed to the highest standards of social and environmental responsibility. This certification comes as the brewery celebrates its fourth birthday, making this a particularly special (um) b-day.
In achieving this certification, Athletic Brewing joins a special group of businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Certified B Corp status is a means to drive positive change within the economic landscape, for both shareholders and stakeholders. To achieve this status, Athletic Brewing was assessed on how the business does good for its workers, communities, customers and the wider planet seamlessly and harmoniously.
Athletic Brewing’s Cofounder and Head Brewer John Walker said becoming a Certified B Corp has always been a goal for the company.
“We are so excited to finally achieve this certification as we reach our fourth birthday,” said Walker. “It’s been a goal of ours for a few reasons: Being a B Corp gives us accountability and validation, drives us to focus on the important things like leading by example in the sustainability and environmental responsibility space. We’re also joining a community of companies and breweries we really admire, and this inspires us to work alongside them to make an impact on the world around us, for our communities and our customers.”
Walker also explained that being a Certified B Corp business means that they are on the right track with how they operate internally and externally, and being exposed to the standards and accountability of this status is a key step towards continual improvement as the brewery grows. The tools that being Certified B Corp brings are invaluable in crafting their growth plans and goals for success, and allows the brewery to make an impact on the greater community.
Walker noted: “Our goal with this endeavor is to excite and encourage other companies to follow suit: to be open, honest and accountable and to never give up on making the world a better place for future generations.”