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Avery Brewing will contract brew All Day IPA for Founders Brewing and the West Coast

December 4, 2018Keith Gribbins

All Day IPA 15-packAll Day IPA continues to live up to its namesake. According to this Brewbound report, the session IPA produced by Founders Brewing Co. was up 38.2 percent in dollar sales through August — to more than $38.6 million. To help grow the brand, Founders is partnering with Avery Brewing Co. to contract brew the popular craft beer. Lest you forget: Boulder, Colo.’s Avery Brewing Co. sold a 30 percent stake to the Spanish-based brewing company Mahou San Miguel, which also owns a 30 percent stake in Founders. So, this is a logical partnership. From the Founders blog:

As our volume continues to grow, so does our need for production solutions outside of our Grand Rapids facilities. In finding a solution, we worked with our friends at Avery Brewing Co. in Colorado to make this happen!

Beginning in 2019, we will start contract brewing All Day IPA at Avery. The beer made at Avery will head west, providing our West Coast customers with the freshest product possible. Rest assured, anything created with the Founders name on it will be just as delicious and consistent with product coming out of Grand Rapids. Our production team has completed a number of quality checks at the Avery facility. We’re confident in their system’s ability to replicate All Day IPA.

This marks an exciting chapter in Founders’ history and, in a way, kind of brings our story full-circle. The last time we contract brewed was when we brewed our first batch back in 1997!

15-pack cans and kegs will begin shipping in early 2019.

This Good Beer Hunting article notes that Avery sales have been struggling, which might have something to do with the partnership. The company laid off six employees earlier this year.

Mahou San Miguel, investor in Founders and Avery Brewing, launches digital campaign in America
Founders Brewing sells majority ownership, announces it’s the last season of CBS, so it goes
Colorado’s Avery Brewing sells 30 percent stake to Mahou San Miguel, which also bought 30 percent in Founders
craft beer industry transactions
Your comprehensive guide to craft beer mergers, acquisitions, ESOPs and liquidity transactions the last 12 months

Reader Interactions

Comments

  1. Pete says

    December 5, 2018 at 9:37 am

    @AveryBrewingCo @foundersbrewing @IDintheED

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  2. John Wanner says

    December 4, 2018 at 8:10 pm

    What about the workplace racism will they contract that out

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  3. Scooter Clifford says

    December 4, 2018 at 5:06 pm

    #BoycottFounders

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    • Stephen Matters says

      December 5, 2018 at 12:14 am

      Scooter Clifford wait… what?

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    • Scooter Clifford says

      December 5, 2018 at 12:15 am

      Stephen Matters https://www.craftbrewingbusiness.com/featured/founders-brewings-racial-discrimination-lawsuit-the-behavior-experienced-by-the-plaintiff-should-not-be-tolerated-or-condoned-by-any-employer/

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    • Stephen Matters says

      December 5, 2018 at 12:17 am

      Scooter Clifford oh damn

      Log in to Reply
  4. Santia Velazquez says

    December 4, 2018 at 5:02 pm

    Mara Ramos

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