All Day IPA continues to live up to its namesake. According to this Brewbound report, the session IPA produced by Founders Brewing Co. was up 38.2 percent in dollar sales through August — to more than $38.6 million. To help grow the brand, Founders is partnering with Avery Brewing Co. to contract brew the popular craft beer. Lest you forget: Boulder, Colo.’s Avery Brewing Co. sold a 30 percent stake to the Spanish-based brewing company Mahou San Miguel, which also owns a 30 percent stake in Founders. So, this is a logical partnership. From the Founders blog:
As our volume continues to grow, so does our need for production solutions outside of our Grand Rapids facilities. In finding a solution, we worked with our friends at Avery Brewing Co. in Colorado to make this happen!
Beginning in 2019, we will start contract brewing All Day IPA at Avery. The beer made at Avery will head west, providing our West Coast customers with the freshest product possible. Rest assured, anything created with the Founders name on it will be just as delicious and consistent with product coming out of Grand Rapids. Our production team has completed a number of quality checks at the Avery facility. We’re confident in their system’s ability to replicate All Day IPA.
This marks an exciting chapter in Founders’ history and, in a way, kind of brings our story full-circle. The last time we contract brewed was when we brewed our first batch back in 1997!
15-pack cans and kegs will begin shipping in early 2019.