• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Beer Institute poll: 3-in-4 Americans choose beer to celebrate Independence Day

July 2, 2019Pretty Much a Press Release

The Fourth of July is traditionally the most popular holiday for beer sales in the United States. As Americans prepare to celebrate the 243rd anniversary of the signing of the Declaration of Independence, the Beer Institute released its latest survey showing 75 percent of Americans celebrating the Fourth of July will serve or enjoy a beer.

“From joining friends and family at barbecues to taking in community fireworks, beer is the perfect alcohol beverage for toasting America’s independence responsibly,” said Jim McGreevy, president and CEO of the Beer Institute. “Thomas Jefferson wrote one of the first drafts of the Declaration of Independence while enjoying a beer, so it makes sense beer remains an essential part of July Fourth celebrations more than 200 years later.”

The Beer Institute asked legal-drinking-age adults what alcohol beverage they’d be celebrating with during the Fourth of July holiday. Seventy-five percent of people planning to host or attend a Fourth of July celebration will serve or drink beer. Beer is nearly twice as popular as any other alcohol beverage, with 64 percent of people saying they plan to drink beer compared to 37 percent for wine and 32 percent for hard liquor.

The nationwide survey, by Quadrant Strategies, was conducted from June 21, 2019, to June 25, 2019, on behalf of the Beer Institute. The survey was conducted online to 1,000 American adults, age 21 years old and older.

Stone Brewing teams with Sanuk for a lineup of summer sandals
United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program
Colorado’s Resolute Brewing shares its 2022 year in review (rebrands and invests in local malt)
Pucks-N-Pints
San Diego breweries gear up for Pucks & Pints Charity Hockey Game

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • 805 Beer debuts trailer for documentary “Inverted Perspective,” focused on freestyle motocross champion Vicki Golden
  • 10 craft beer variety packs that have us excited to try new beer
  • Stone Brewing teams with Sanuk for a lineup of summer sandals
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 10 craft beer variety packs that have us excited to try new beer
    March 27, 2023
  • Take a look at Jack’s Abby’s renovated Beer Hall and its sweet new Tradition Meets Tech pilot system
    March 27, 2023
  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC