• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Brazilian brewer treads on underage drinking with beer-flavored ice cream

April 3, 2013Jason Morgan

Brewing pro-tip: Don’t market your beer to children.

The creativity behind craft beer births tons of unique flavors and ideas. Craft brewers are also fans of creative marketing to build buzz around their brews. But we could all take a lesson from a Brazilian brewer that thought a little too outside-the-box with its beer-flavored ice cream marketing.

Beer Flavored Ice Cream Kids
Underage drinking is a serious issue. AmBev, the biggest Latin American brewery, was reminded of that with the controversy surrounding its beer-flavored ice cream.

Global brewing giant AmBev, the biggest Latin American brewery and fifth largest in the world (no relation to Anheuser-Busch InBev, or is there?), invited customers to head to the bar for ice cream and showcased can-style packaging in its advertisement for non-achololic, beer-flavored ice cream. Fox News reported that regardless of the alcohol content, the National Council for Self-Regulation, a non-governmental consumer watchdog group, warned that it could promote underage drinking.

From Fox News:

Since it’s linked with a beer company, you must be be 18 or older to buy the ice cream — per Brazil’s legal drinking age.
…
This isn’t the first time Ambev took a classic food item and added beer flavoring. Last year, the company received another warning for beer-flavored Easter eggs.

A case of a gigantic brewer being out of touch with its customers or marketing gone wild? Either way, it’s a good reminder that beer is for adults to enjoy responsibly. You can’t drink your beer and eat it too.

beer map world globe cbb crop
Global mega brewers are embracing ultra-light, ‘healthier’ beer brands; it’s something to consider
Anheuser_Busch_InBev
Brewers Association gets gimmicky, wants to crowdfund the purchase of Anheuser-Busch InBev
AB-InBev opposes craft brewery name
Anheuser-Busch lays off 380 employees from its craft, imports High End division
two beers cartoon drawing comparison cbb crop
The Miller Lite vs. Bud Light taste challenge, this summer’s blandest competition

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Karben4 Brewing to relaunch Ale Asylum brand
  • Caius Farm Brewery opens in Branford, Conn.
  • Colorado’s Resolute Brewing shares its 2022 year in review (rebrands and invests in local malt)
  • 4 steps to understanding the filtration process in craft beer

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC