• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Brewers Association updates craft brewery definition, nixes ‘traditional’ pillar

December 18, 2018Keith Gribbins

beer drinker surprised angry
They did what!?!

The craft “beverage” market continues to evolve. For instance: We had a feature on this site the other day on hard seltzers. More breweries, alcohol makers and beer websites are diversifying into complementary social lubricant markets, so the Brewers Association, which represents independent craft brewers by its definition, is changing that definition to be more inclusive. This is not a surprise. We posted on the change in October. A part of the change will be in the BA’s view of “traditional,” which has disappeared completely from the description to include the growing number of beer makers that are also working heavily in wine, meads, ciders, hard seltzers, hard teas and other non-beer categories.

Here’s the new definition:

Craft Brewer Definition

An American craft brewer is a small and independent brewer.

  • Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to a brewer according to rules of alternating proprietorships.
  • Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.
  • Brewer: Has a TTB Brewer’s Notice and makes beer.

Here’s the old one:

Craft Brewer Defined

An American craft brewer is small, independent and traditional.

  • Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to a brewer according to the rules of alternating proprietorships.
  • Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member which is not itself a craft brewer.
  • Traditional: A brewer that has a majority of its total beverage alcohol volume in beers whose flavors derive from traditional or innovative brewing ingredients and their fermentation. Flavored Malt Beverages (FMBs) are not considered beers.

So, a “traditionally” defined craft brewer used to need a majority of its total beverage alcohol volume in beer. Not any more. This has been replaced with a simple “brewer” pillar that requires a craft brewer to just be in possession of a TTB brewer’s notice and, well, make some beer. Brewers Association director Paul Gatza described it like so:

The original craft brewer definition was created in 2006, after the creation of the Brewers Association. Since 2006, the craft brewing industry has more than tripled in size and market share. As the industry evolves, so should the definition. The definition has now been amended four times (2007, 2010, 2014, and 2018) to keep up with innovation and brewing trends.

The “traditional” pillar became outdated because craft brewers, seeking new sources of revenue to keep their breweries at capacity and address market conditions, have created new products that do not fit the traditional definition of beer.

The craft beer data set will continue to include products that meet the trade understanding of beer — all malt and adjunct beers as well as gluten-free beers.

Many folks are whining that this definition revamp is coming about because of the likes of Boston Beer Co., which posted a Q3 earnings report that showed its non-beer brands like Truly Spiked & Sparkling, Twisted Tea and Angry Orchard were only partially offsetting continued decreases in the Samuel Adams brand. If that trend continues, Boston Beer might make more non-beer products than beer products, falling out of the definition of “traditional” craft.

Obviously, the industry is changing. Even small, local brewers are experimenting in other beverage categories. Economist Bart Watson posits here that: “In 2017, approximately 60 small brewers were kept out of the craft brewer data set due to the 50 percent “traditional” requirement, mostly due to wine or mead production. That number was set to grow in 2018 as more small wine companies started brewing beer, and as other small breweries approached the 50 percent threshold.” So, it wasn’t just Boston Beer.

It only makes sense to continue to evolve the definition. For those who are already against the idea of such a definition, it will only confirm their beliefs, so nothing changes there. For those who embrace it, most should understand the change is a tool to allow them to diversify in today’s ultra competitive alcohol landscape and still tout themselves as craft brewers. Either way, pretty much status quo.

Other stuff from the BA:

In other news, the board of directors amended the association bylaws to add a new Taproom Brewery voting member class, which will go into effect in 2019. Also approved was an annual plan that includes the development of a political action committee (PAC) in 2019.

Midyear outlook: on-premise booze gets more expensive, craft market down 2-3%, number of breweries expands and more
National Restaurant Association sees demand for beer to go and experiential events
Dry January: Let’s talk NA etiquette, NA-only retailers, NA-only taprooms and NA beer’s biggest challenges
beer-store-grocery-distribution-wholesaler-cartoon-rendering
Chain retail packaged craft beer hasn’t grown in three years

Reader Interactions

Comments

  1. Brian Abbott says

    December 18, 2018 at 11:20 pm

    No.

    Log in to Reply
  2. EliUd MonGe says

    December 18, 2018 at 7:03 pm

    Jajajajaja!! #again

    Log in to Reply
  3. Dave Cleland says

    December 18, 2018 at 2:38 pm

    Is that Bruce Dickinson? Sure looks like him.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Yakima Chief Hops launches data-driven hop innovation program
  • Fawn Weaver announced as keynote speaker of Craft Brewers Conference 2024
  • Beer purchasing stabilizes to close out the year, but craft still at low levels
  • Cincinnati’s MadTree Brewing becomes a B-Corp, so let’s learn how they did it

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cincinnati’s MadTree Brewing becomes a B-Corp, so let’s learn how they did it
    December 4, 2023
  • Westbound and Down craft brewery exterior cbb cropColorado’s Westbound & Down Brewing acquires Aspen Brewing and Capitol Creek Brewing
    December 4, 2023
  • Aaron Reames of Bent Water Brewing cbb crop2024 market predictions from three top craft brewers
    December 4, 2023
  • craft beer neon marketing sign‘Experience creates consumption’ tops BrewLogix list of craft beer trends to watch
    November 30, 2023
  • BarTrack Smart Draft SystemBarTrack launches The Smart Draft System, teasing real-time beverage quality analytics and automated inventory management
    November 28, 2023
  • Hand of bartender pouring a large lager beer in tapOn-premise report: 2023 Thanksgiving eve insights from BeerBoard
    November 28, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC