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Craft beer guild commercial during the Super Bowl? It’s a possibility

October 22, 2013Chris Crowell

Michigan Craft Beer Super Bowl ad
Whaaaaaaaaazaaaaaaaaap Michigan craft beer industry? Good luck getting that Super Bowl commercial.

The Super Bowl, along with being the biggest sporting and TV event of the year, is the ultimate commercial showcase. It’s basically a cliché now for people to watch the Super Bowl “just for the commercials,” and really, the marketing arms of Anheuser-Busch InBev and MillerCoors helped push sentiment that way with some entertaining campaigns over the years.

But this year craft beer might crash the Big Beer marketing party. The Michigan Brewers Guild is still hanging tough in the Small Business Big Game contest, hosted by Intuit, where small businesses tell their story and work their way through months of public voting and private selections in order to win a 30 second commercial during the Super Bowl. Obviously, winning is a huge deal. Some numbers from Intuit:

Every year, some of the world’s biggest brands pay top dollar to feature their brand during the Big Game. Getting a commercial is highly competitive, and for good reason. The live TV audience on game day has reached upwards of 121 million viewers! Because of the high demand, the commercials that run are usually for huge national corporations, but this year, your small business could be among them.

The spot would just be for Michigan craft  beer, but rising tides lift all beer boats. This 30 seconds would be another standout moment in the slow and steady rise of craft beer in the national consciousness. Stay tuned to the contest as the semi-finalist field in whittled down in November. We at CBB say, and this is hard for us Ohioans, go Michigan!

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Comments

  1. MickeyTruckBody says

    October 23, 2013 at 6:05 pm

    Craft beer guild commercial during the Super Bowl? It’s a possibility – Craft Brewing Business http://t.co/KSMN1RhkoG

    Log in to Reply
  2. GaBrewersGuild says

    October 23, 2013 at 1:30 pm

    A Craft Beer Guild commercial during the Super Bowl? It’s a possibility! http://t.co/7DtZgoa1ss

    Log in to Reply
  3. BeerGobbler says

    October 23, 2013 at 12:20 pm

    RT @beerofsc: Could we see a Super Bowl ad from a craft brewer guild? @CraftBrewingBiz says maybe. http://t.co/aTzzIPSAvn #CraftBeer

    Log in to Reply
  4. beerofsc says

    October 23, 2013 at 8:00 am

    Could we see a Super Bowl ad from a craft brewer guild? @CraftBrewingBiz says the answer is maybe. http://t.co/hS8KlEExTL #CraftBeer

    Log in to Reply
  5. steadyserv_krys says

    October 22, 2013 at 4:39 pm

    RT @MyBeerGuy: Craft beer guild commercial during the Super Bowl? It’s a possibility – Craft Brewing Business http://t.co/FeSNCEVsan

    Log in to Reply
  6. MyBeerGuy says

    October 22, 2013 at 4:33 pm

    Craft beer guild commercial during the Super Bowl? It’s a possibility – Craft Brewing Business http://t.co/FeSNCEVsan

    Log in to Reply
  7. DenverBeerGuy says

    October 22, 2013 at 4:20 pm

    RT @CraftBrewingBiz: Craft beer guild commercial in the Super Bowl? It’s a possibility: http://t.co/agmezKTzdJ Good luck @MiBrewersGuild

    Log in to Reply

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