• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Druthers Brewery taps Blackdog for brand awareness campaign

January 30, 2013Chris Crowell

BlackDog Strategy & Brand launched a brand awareness campaign for Saratoga Springs, N.Y.-based Druthers Brewery that celebrates thought leaders and activists that have put their life, work and convictions to the test.

“The campaign recognizes and celebrates those amongst us who’ve made extraordinary choices,” said Gloria Zemer, founder of BlackDog. “Druthers’ mission is to reward extraordinary choices with choice beer, and so it’s only fitting that the brand campaign honors those who, ‘given their druthers’ are making a positive impact in the world around us.”

Craft beer marketing
Druthers Brewery taps Blackdog for brand awareness campaign

Remarkable people who deserve a beer across the brewery’s home state, including leaders in education, charitable causes, social entrepreneurship and community activists, are featured in a series of inspirational videos that will reach Druthers’ market via an aggressive social media campaign. Each video testimonial details how, “given their druthers,” they chose life paths that were a matter of conscience and action.

The campaign videos include good citizens like Stacey Watson, chief executive officer of Drop In Nation, and Mike Jacobson, executive director for Habitat of Humanity in the Capital District. Check out Watson’s video for a taste of what the campaign is all about.

Black Dog Strategy & Brand is a brand house that develops brands for companies that are loyal to customers. BlackDog said it is proud to have captured the Druthers brand strategy, name and values. The company motto: “We don’t brand bullshit.”

The Druthers brand strategy was designed to overcome the regional limitation that craft brewers are facing when trying to push into the competitive craft beer market. Druthers will launch its brews into the national arena later this year. The brewery — a collaboration of Chris Martell, a public finance lawyer; George de Piro, a biochemist; and Brian Martell, a financial planner — was the culmination of a life’s dream to make great-tasting craft beer.

Need a new sign? Stop by the Zeon booth: CBC Preview
Ciders and craft beer
Cider trend going strong, will it cut into craft beer?
Boulevard_Brewing_Logo
Boulevard Brewing renames staple brand, gives portion of sales to charity
Harpoon_IPA
Harpoon Brewery marketing campaign calls for IPA Stories

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Higher learning: Eastern Washington University and No-Li Brewhouse launch Craft Beer Certificate
  • Texas’ Bishop Cider is in explode mode, acquires two breweries, expanding to seven locations
  • Athletic Brewing earns Certified B Corp status as it celebrates four years
  • 2022 Beer Branding Trends Part 2: Beyond Beer

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2022 Beer Branding Trends Part 2: Beyond Beer
    May 23, 2022
  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....