• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

CBB Exclusive Video Series: Fat Heads Brewery explains its ‘micro regions’ sales philosophy

December 4, 2018Chris Crowell

fat heads brewery

There are more than 7,000 craft breweries in the United States, which is a huge number, but it doesn’t really come into focus unless you zoom in at the local level. Brewery districts that sprouted five years ago are now overflowing with craft breweries of all shapes and sizes. The argument has always been that this is a good thing, that the rising tide of suds lifts all boats. We subscribe to this theory but in saturated craft beer hubs like Cleveland, we do wonder how everyone is making it work. So, we sent out a roving reporter to ask!

Welcome to the first video in a new video series we’re calling CBB On the Scene. The goal of this series is to sit down with breweries of all shapes and sizes in one dense craft beer region to get a sense of how each of them is trying to stand out and succeed with totally different business plans in a saturated craft beer hub.

In episode one, CBB contributor Kathie Zipp sits down with Bill Wetmore, director of sales and marketing for Fat Heads Brewery. We chose Fat Heads because it is a well-established regional player that just placed a big bet on itself, recently opening a giant $12 million production brewery and beer hall in the Cleveland area, as well as another brewpub an hour away in Canton, Ohio. These are in addition to its Olmsted Falls, Ohio, and Pittsburgh locations. With Fatheads having more going on than ever, our big question is: How can an established large regional brand like Fat Heads avoid stalling out with so many new kids on the block drawing interest? Where does it see its path for growth?

CBB on the scene
On the Scene: How Market Garden Brewery built its business block in Ohio City
platform beer co
CBB On the Scene: Platform Beer Co-founder explains brand loyalty vs. product loyalty and much, much more
Fat Heads brewing strategy
Fat Head’s Brewmaster Matt Cole talks expansion plans, BBQ and awesome new hop-backing equipment
covid-crystal-ball
What will craft beer look like 10 years from now?

Reader Interactions

Comments

  1. Flex Media says

    December 7, 2018 at 11:56 am

    We had a blast shooting! Thanks for the opportunity!

    Log in to Reply
  2. Chip Breighner-La Bounty says

    December 4, 2018 at 1:52 pm

    Chip breighner

    Log in to Reply
  3. Syxeleiram Yratsec says

    December 4, 2018 at 12:46 pm

    Charles Peterson

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Want to see Lagunitas Brewing’s new packaging?
  • Roberts PolyPro ICHA-60 Can Carrier Applicator overview
  • Crackem app helps promote black-owned breweries at Barrel and Flow Fest
  • NZ Hops is developing the future of New Zealand hops with the help of 20 U.S. breweries

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • roberts polypro can applicatorRoberts PolyPro ICHA-60 Can Carrier Applicator overview
    August 11, 2022
  • covid-crystal-ballWhat will craft beer look like 10 years from now?
    August 10, 2022
  • Mission-Brewing-x-CODO-DesignRebranding Mission Brewing: HelpingĀ a 100+ year-old brewery find new relevance in one of America’s most competitive markets
    August 9, 2022
  • hops hop yard bines sunny-001New study finds hops are affected by their growing environment, producing regional profiles
    August 8, 2022
  • Learn how software can ease brewery pain points like TTB reporting, material inventory, yeast management and more
    August 4, 2022
  • Demystifying the co-packing process: Find the right partner, develop a superb product and go to market leanly
    August 4, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Continue ...

sponsored by