Kit NA Brewing, the award-winning and crushable non-alcoholic beer brand, recently announced its inspiring and powerful initiative — Kit NA’s TUNED IN. This corporate social responsibility initiative involves partnering with leading organizations to help confront one of the most defining issues of our generation — the growing mental health crisis.
Stepping forward to actively address the essential component of overall wellness, KIT NA’s TUNED IN will be at the forefront of every brand interaction with consumers, wholesalers, and retailers. Launching in January 2024, key highlights of this initiative include donating 1% of annual gross profits to partnered non-profit organizations that are leading the charge, as well as specialized fundraising programs through retail, experiential, and digital activations nationwide. Additionally, Kit NA Brewing will consistently focus its efforts on community centric initiatives and year-round activations that raise awareness for mental health.
“Everyone struggles with their mental health; it is something that all of humanity has in common. Within the alcohol industry, mental health isn’t talked about enough. Kit NA Brewing humbly hopes to make a difference by helping to destigmatize the conversation. We are passionate about mental wellness and are motivated to foster and take a proactive stance for our consumers and the global community,” said Kit’s Co-Founder, Rob Barrett.
For more information on Kit NA Brewing, please visit https://www.kitna.beer/.